Healthcare SEO Agency

While it is true that SEO is a long-term strategy, we have clients who have shown breakthrough growth within a few months. We use a powerful combination of short-term and long-term strategies for optimal results. Check out how we helped one of our medical clients, Bond Dental (link to https://www.wisevu.com/success-stories/bond-street-dental-implants-toronto/#learn-more) break through to the Top 5 search results of Google for high converting keywords within the first quarter, and then dominate the search results for the highest demand/competition keywords within the next quarter.

That said, it is also essential to understand that medical SEO is a never-ending process. You can never really slow down your SEO efforts because top ranks are hard-earned and can diminish over time with Google algorithm updates and other factors. Moreover, what people search for can also change with time. To keep up, you need an updated strategy that mirrors these changes.

Wisevu has specialized in healthcare SEO since 2008. As one of Canada’s most reputed medical marketing companies, we provide a range of medical SEO services, physician marketing services, and medical marketing for doctors, dentists, physiotherapists, cosmetic surgeons and nursing homes. Visit our portfolio (link to portfolio) to see a few of our clients. Not only do we know what is required to get your practice noticed locally and at the top of Google, Bing and other search engines, but we are also aware of the complexities of the ever-changing regulatory environment. We ensure that your medical marketing never flouts the regulations laid down by HIPAA, PHIPA or PIPEDA.

Your website is at the front and centre of all our SEO efforts. Our SEO tactics are meant to drive patients to your practice, and your website will often be their first port of call. Having a strong website is essential as Google considers the overall experience provided by a webpage when ranking it. When we design or redesign your website, our website developers and SEO experts work hand in hand to implement the best user experience for your patients. 

We will evaluate your website on various parameters and fix gaps where required. This could include optimizing your page’s URL, developing relevant page elements including but not limited to meta tags, headings and subheadings, image tags, and much more, optimizing site speed and mobile responsiveness, and providing structured mark-up, internal linking, and more. Not only will these activities help you rank higher on Google, they’ll also ensure that your website provides an optimal user experience for your visitors.

If you already have a website, we’ll benchmark it against competitors, determine its strength on various SEO metrics, identify gaps and formulate a strategy to outrank existing competitors. 

We’ll evaluate elements like:

• Overall Website Health 
• Website Security 
• On-Page SEO Factors
• Page Content Quality
• Page Speed Score

Based on our findings, we will put together a proposal and timeline to turn your website around.

Google is the most widely used search engine. The SEO strategies and principles we use will help you rank higher on all major search engines including Bing, but since most internet searches are conducted on Google, we focus on Google.

The healthcare industry is susceptible and has several regulations that require compliance. HIPAA, PHIPA, PIPEDA and any other rules dealing with PHI are sacrosanct. You need to use the information within specific guidelines to meet these requirements. There are also several regulations pertaining to marketing. Hiring a healthcare marketing agency that is PHI-compliant can save you from future lawsuits and penalties for non-compliance. Our SEO experts and medical writers receive HIPAA training periodically and are well aware of the sensitivities.

• Ask the agency to take you through what they have done for other clients. You can request case studies via phone or an online form. Also, look for unbiased opinions about the agency on Google reviews. Ask for client references. At Wisevu, we have a perfect 5/5 Google Reviews Rating. Check out what our clients say about us.(link to Google reviews on Wisevu)
• SEO is NOT abstract. While the science of SEO and the ongoing Google algorithm updates can seem overwhelming to the beginner, at its heart, SEO is a science. Doing certain things and doing them consistently and thoroughly can give you reasonably accurate results. It is also a constantly evolving science as algorithms keep changing. That’s why experience counts. We have a good understanding of what works and what does not and can give you realistic estimates and proven results.
• Don’t fall for agencies that promise overnight results. SEO is a process, and when done right, it can take about three months to start showing results. Any agency that promises quick results is probably gaming the system, and Google is pretty clever. Too many black hat SEO techniques, and your practice will pay the price!
• High traffic to your website is good news. It means you’re getting something right. But is it translating into more patients for you? If your medical SEO agency is not including more appointments and form-fills as their success metrics, you might want to rethink your choice.
• Ask for a proposal. The proposal should include a detailed audit, competitor analysis and a customized marketing plan that makes sense to your practice and elevates it. You don’t want to choose a medical SEO agency that simply replicates what worked for one client. It may be a good idea to ask for the results they’ve achieved for different clients to understand their versatility.