Pay Per Click Advertising Overview
Wisevu has implemented hundreds of strategically targeted Google Ad, Bing Ads, Youtube Ads, Remarketing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads & Pinterest Ads campaigns for local as well as international brands. We specialize in implementing highly optimized, cost effective paid ads campaigns on the higest converting platforms, which do not waste any of our clients' resources on irrelevant keywords/clicks, low quality scores and invalid clicks. Our highly evolved processes and invalid click detection and prevention systems allow us to deliver the highest converting campaigns at costs our competitors can not match.
What Exactly Is Pay Per Click Advertising?
Pay Per Click or PPC is an advertising technique used on search engines and social media websites such as Google, Bing, Youtube, Facebook, Instagram, LinkedIn, Twitter and Pinterest. PPC advertisements are text and/or image ads placed alongside or above the search results or on social media websites. When a prospective lead clicks on the advertisement, the advertiser is charged a certain amount per click. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. Please refer to the image below for more details.
Benefits Of Pay Per Click (PPC) Advertising
Pay only for results
PPC advertising is different from traditional forms of advertising. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your ad you won't pay a cent.
PPC advertising allows you to start advertising quickly - your ad can show up on top of Google, Bing and Yahoo within one week. It allows unlimited changes, whenever you want, and you can target ads at specific times of the day.
Set your budget
The amount that you pay for your PPC campaign is entirely up to you - you set the daily budget and Google will never charge you more than that. Call us now for a free quote (905) 267-3217.
Control over location
You have complete control over which geographic location you want to target. You can choose specific languages, countries, cities, and even postal codes.
Unlike traditional advertising where messages are broadcasted to a general audience, ads on Google, Bing and Yahoo are shown only to people who indicate an interest in a specific topic. This model of advertising is both effective and compelling since a business can advertise only to people who are looking for a specific product or service at a certain point in time.
With PPC advertising advertisers have much more control and flexibility with regards to the keywords they want to target and the amount of keywords they want to rank for than they do with organic SEO. PPC advertising also provides highly accurate statistics that identify the most profitable keyword phrases, and as a result allowing an accurate implementation of organic SEO.
Google Ads allows you to access an estimated 80% of Internet users worldwide. With Google Ads advertising you also have the option to advertise on The Google Content Network which is the largest online network of websites in the world. The Google Content Network includes websites such as YouTube.com, TorontoSun.com and other quality websites like CNN.com.
Remarketing is one of Google's latest inventions which allows businesses to show ads to users who've previously visited their website as they browse websites that are part of the Google Content Network. To learn more about Re-Marketing click: Remarketing
Mobile & Desktop specific Targeting
Users of mobile devices act differently than users of desktop computers. Mobile users are on the go and need location specific product and services. PPC allows us to show different ads to users of mobile devices than those using desktop computers. With mobile device usage increasing at an unprecedented rate, it has never been more important to target this on-the-go demographic with effective mobile advertising techniques.
Get a Free Proposal
Call us to schedule a 15-minute discovery call required to provide you with a Free Paid Ads strategy and price quote.
Genuine Client Google Reviews
Since Wisevu's inception in 2008 our unique and effective online marketing strategies continue to successfully help businesses in Canada and USA increase online awareness, sales and profitability.
Meet The Wisevu Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Lead Business Strategist & SEO Engineer
Darko is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer engineering, search engine algorithm analysis and business marketing. Darko's passion is helping organizations that are involved in activities that contribute to the betterment of our communities and our planet succeed on the web.
Lead Business Strategist & Web Development Lead
Drazen is a senior business strategist responsible for overseeing the online marketing strategy for clients. As a team lead for Wisevu's web design, development and online reputation teams, Drazen is here to revolutionize digital marketing.
SEO Project Manager
B. Com & MBA in Marketing
Raj is the lead SEO Project Manager at Wisevu, responsible for launching technical SEO campaigns as well as the overall performance of clients' SEO campaigns. He has a Masters degree in Marketing and is highly skilled in performing technical SEO audits as well as implementing advanced analytics/conversion tracking.
Content & Outreach Specialist
B.S.C Biology & Cosmetic Science
Vanessa is a Digital PR and SEO Link Building specialist. She has excellent grammar and communication skills and is able to personalize communications to individual webmasters, bloggers and journalists, which results in top-quality online publications.
Vanessa loves all things Digital PR and outreach, since she knows they provide the largest benefits for clients' SEO rankings and reputation.