With raising Paid Ads costs it has never been more important to implement highly strategic PPC Campaigns on Google, Bing, Youtube, Facebook, Instagram, LinkedIn, Twitter, Pinterest and TikTok, which decrease costs and result in the highest conversion rates.

Pay Per Click Advertising Overview

Pay Per Click Advertising Overview

Wisevu has implemented hundreds of strategically targeted Google Ad, Bing Ads, Youtube Ads, Remarketing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads & Pinterest Ads campaigns for local as well as international brands. We specialize in implementing highly optimized, cost effective paid ads campaigns on the higest converting platforms, which do not waste any of our clients' resources on irrelevant keywords/clicks, low quality scores and invalid clicks. Our highly evolved processes and invalid click detection and prevention systems allow us to deliver the highest converting campaigns at costs our competitors can not match.

What Exactly Is Pay Per Click Advertising?

Pay Per Click or PPC is an advertising technique used on search engines and social media websites such as Google, Bing, Youtube, Facebook, Instagram, LinkedIn, Twitter and Pinterest. PPC advertisements are text and/or image ads placed alongside or above the search results or on social media websites. When a prospective lead clicks on the advertisement, the advertiser is charged a certain amount per click. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. Please refer to the image below for more details.

What Exactly Is Pay Per Click Advertising

Benefits Of Pay Per Click (PPC) Advertising

PPC Advertising - Pay only for results Mississauga

Pay only for results

PPC advertising is different from traditional forms of advertising. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your ad you won't pay a cent.

PPC Advertising - Flexibility Mississauga


PPC advertising allows you to start advertising quickly - your ad can show up on top of Google, Bing and Yahoo within one week. It allows unlimited changes, whenever you want, and you can target ads at specific times of the day.

PPC Advertising - Set your budget Mississauga

Set your budget

The amount that you pay for your PPC campaign is entirely up to you - you set the daily budget and Google will never charge you more than that. Call us now for a free quote (905) 267-3217.

PPC Advertising - Control over location Mississauga

Control over location

You have complete control over which geographic location you want to target. You can choose specific languages, countries, cities, and even postal codes.

PPC Advertising - Relevance Mississauga


Unlike traditional advertising where messages are broadcasted to a general audience, ads on Google, Bing and Yahoo are shown only to people who indicate an interest in a specific topic. This model of advertising is both effective and compelling since a business can advertise only to people who are looking for a specific product or service at a certain point in time.

PPC Advertising - Keyword Benefits Mississauga

Keyword Benefits

With PPC advertising advertisers have much more control and flexibility with regards to the keywords they want to target and the amount of keywords they want to rank for than they do with organic SEO. PPC advertising also provides highly accurate statistics that identify the most profitable keyword phrases, and as a result allowing an accurate implementation of organic SEO.

PPC Advertising - Reach Mississauga


Google Ads allows you to access an estimated 80% of Internet users worldwide. With Google Ads advertising you also have the option to advertise on The Google Content Network which is the largest online network of websites in the world. The Google Content Network includes websites such as, and other quality websites like

PPC Advertising - Re-Marketing Mississauga


Remarketing is one of Google's latest inventions which allows businesses to show ads to users who've previously visited their website as they browse websites that are part of the Google Content Network. To learn more about Re-Marketing click: Remarketing

PPC Advertising - Mobile & Desktop specific Targeting Mississauga

Mobile & Desktop specific Targeting

Users of mobile devices act differently than users of desktop computers. Mobile users are on the go and need location specific product and services. PPC allows us to show different ads to users of mobile devices than those using desktop computers. With mobile device usage increasing at an unprecedented rate, it has never been more important to target this on-the-go demographic with effective mobile advertising techniques.

PPC Advertising - Free Proposal Mississauga

Get a Free Proposal

Call us to schedule a 15-minute discovery call required to provide you with a Free Paid Ads strategy and price quote.

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Since Wisevu's inception in 2008 our unique and effective online marketing strategies continue to successfully help businesses in Canada and USA increase online awareness, sales and profitability.


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