Pay Per Click Advertising Overview
Wisevu has implemented hundreds of strategically targeted Google Ad, Bing Ads, Youtube Ads, Remarketing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads & Pinterest Ads campaigns for local as well as international brands. We specialize in implementing highly optimized, cost effective paid ads campaigns on the higest converting platforms, which do not waste any of our clients' resources on irrelevant keywords/clicks, low quality scores and invalid clicks. Our highly evolved processes and invalid click detection and prevention systems allow us to deliver the highest converting campaigns at costs our competitors can not match.
What Exactly Is Pay Per Click Advertising?
Pay Per Click or PPC is an advertising technique used on search engines and social media websites such as Google, Bing, Youtube, Facebook, Instagram, LinkedIn, Twitter and Pinterest. PPC advertisements are text and/or image ads placed alongside or above the search results or on social media websites. When a prospective lead clicks on the advertisement, the advertiser is charged a certain amount per click. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. Please refer to the image below for more details.
Benefits Of Pay Per Click (PPC) Advertising
Pay only for results
PPC advertising is different from traditional forms of advertising. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your ad you won't pay a cent.
PPC advertising allows you to start advertising quickly - your ad can show up on top of Google, Bing and Yahoo within one week. It allows unlimited changes, whenever you want, and you can target ads at specific times of the day.
Set your budget
The amount that you pay for your PPC campaign is entirely up to you - you set the daily budget and Google will never charge you more than that. Call us now for a free quote (905) 267-3217.
Control over location
You have complete control over which geographic location you want to target. You can choose specific languages, countries, cities, and even postal codes.
Unlike traditional advertising where messages are broadcasted to a general audience, ads on Google, Bing and Yahoo are shown only to people who indicate an interest in a specific topic. This model of advertising is both effective and compelling since a business can advertise only to people who are looking for a specific product or service at a certain point in time.
With PPC advertising advertisers have much more control and flexibility with regards to the keywords they want to target and the amount of keywords they want to rank for than they do with organic SEO. PPC advertising also provides highly accurate statistics that identify the most profitable keyword phrases, and as a result allowing an accurate implementation of organic SEO.
Google Ads allows you to access an estimated 80% of Internet users worldwide. With Google Ads advertising you also have the option to advertise on The Google Content Network which is the largest online network of websites in the world. The Google Content Network includes websites such as YouTube.com, TorontoSun.com and other quality websites like CNN.com.
Remarketing is one of Google's latest inventions which allows businesses to show ads to users who've previously visited their website as they browse websites that are part of the Google Content Network. To learn more about Re-Marketing click: Remarketing
Mobile & Desktop specific Targeting
Users of mobile devices act differently than users of desktop computers. Mobile users are on the go and need location specific product and services. PPC allows us to show different ads to users of mobile devices than those using desktop computers. With mobile device usage increasing at an unprecedented rate, it has never been more important to target this on-the-go demographic with effective mobile advertising techniques.
Get a Free Proposal
Call us to schedule a 15-minute discovery call required to provide you with a Free Paid Ads strategy and price quote.
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Since Wisevu's inception in 2008 our unique and effective online marketing strategies continue to successfully help businesses in Canada and USA increase online awareness, sales and profitability.
Meet The Wisevu Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Lead Business Strategist & SEO Engineer
Darko is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer science, search engine algorithm analysis, and business marketing. His passion is helping organizations that are involved in activities that contribute to the betterment of our communities and our planet succeed on the web.
Lead Business Strategist & Web Development Lead
Drazen is a web dev business strategist responsible for overseeing the website development strategy and implementation for clients. As a team lead for Wisevu's web development, UI/UX and online reputation teams, Drazen is here to revolutionize digital marketing. "The revolution will be digitized;)"
SEO Project Manager
B. Com & MBA in Marketing
Raj is the lead SEO Project Manager at Wisevu, responsible for launching technical SEO campaigns as well as the overall performance of clients' SEO campaigns. He has a Master's degree in Marketing and is highly skilled in performing technical SEO audits as well as implementing and analyzing advanced analytics/conversion tracking.
Content & Outreach Specialist
B.S.C Biology & Cosmetic Science
Vanessa is a Digital PR and Medical Content Editor. She has excellent research and communication skills and is able to personalize communications to individual journalists, bloggers and webmasters which results in top-quality online publications and backlinks.
Vanessa loves all things Content since she knows Content is King!
Senior Web Designer
Lead Front-End Web Designer
Von has well over a decade of experience designing stunning websites. He has an extensive understanding of cutting-edge web design and front-end web development platforms. Von thrives from innovative technologies which help him build the latest web designs.
Paid Marketing Specialist
Social Media & Content Strategist
Anu is passionate about increasing the ROI for clients' paid marketing efforts. She is a T-shaped marketer who understands the nuances of digital marketing and has an extensive understanding of content, copy, and design. Her expertise is in Google and Bing paid Ads, Facebook and Instagram to name a few.
Senior Website Developer
Front-End Web Developer
Proficient and creative front end developer with a strong history in website development and management. Expert in all aspects of website development, including CMS & eCommerce platforms. Skilled in creating engaging and interactive websites.
Senior Conversion Copywriter
Master, English Language and Literature
Lafuma is a passionate copywriter with years of experience in the field of content marketing. She has always had a love for words and language. Lafuma enjoys writing content that speaks directly to the needs of the customer and as Einstein said, simplifying everything so it is as simple as possible but not any simpler.
Senior Web Developer
Detail-oriented WordPress Developer skilled in the creation of custom themes. Highly trained in web and mobile development as well as UI/UX design. Skilled in all facets of WordPress, GitHub and frontend programming languages.
Senior Graphic Designer
Website and Graphic Designer
A detail-oriented Designer with a keen eye for good designs and more than half a decade of professional experiences influenced by a wide variety of different styles of Art and Cultures.
Outreach & Digital PR Specialist
SEO Link Building
As a part of the Wisevu SEO outreach team, Deana specializes in implementing highly strategic digital outreach and link building campaigns which drive real SEO results. Deana loves using industry leading outreach software at Wisevu which help her to stay organized and to automate many of the time consuming responsibilities required when managing multiple outreach campaigns at once. Deana takes great pride in establishing some of the highest quality and most relevant backlinks in the industry for our valuable clients.
Digital PR Specialist
SEO & Outreach
Francis is a Digital PR and SEO specialist. He is an expert at using industry-leading outreach software in order to land clients in highly reputable online publications. Francis is really skilled at implementing world class Digital PR campaigns that result in rapid SEO ranking improvements.
Bachelors Degree in Information Technology
Aryan is a tech savvy and passionate Off Page SEO specialist with over 5 years of experience in white hat SEO. He has vast knowledge and passion for utilizing advanced SEO outreach software in order to acquire premium quality publications, citations and backlinks for clients.
Outreach & Digital PR Manager
SEO Outreach & Digital PR
As a part of the Wisevu SEO outreach management team, Ida specializes in strategising, managing and overseeing the success of all digital outreach and link building campaigns. Ida loves utilizing cutting edge enterprise outreach software which helps her to oversee and automate many large outreach & Digital PR campaigns. Ida loves working with her team every day and ensuring projects are completed to the highest Wisevu standards, as well as to ensure her teammates are motivated and having fun doing their very important jobs.
Senior Web Dev Project Manager
Web Development PM Lead
With extensive experience in web agency project management (PM), Sankar leads the Wisevu web development team to ensure projects are delivered on budget,on time and to the highest web development standards.
Senior Graphic Designer
Graphic & Web Design
A graphic designer with more than 15 years of experience working with major brands such as City Bank, McDonalds, Telmex, and many more.
With extensive skills in design and communications, Ale is able to deliver results beyond expectations every time.
Web Development Manager
Web Development Manager
Front-End Web Developer
Karthik is a front end web developer. He is an accomplished programmer who enjoys using his skills to contribute to the Wisevu projects and bring measurable outputs.
Lead SEO Content Writer
Patricia is an experienced content developer with a journalismdegree from Ryerson University in Toronto, Ontario, Canada. She is very creative, punctual and has high attention to detail.
Front-End Web Developer
Suji is a highly skilled and proficient WordPress developer with over 2 years of professional experience in designing and creating responsive and adaptive websites.
Human Resource Manager
Master's and Human Resource Management
Manisha is an extensively experienced Human Resource Strategist responsible for setting up the HR function of Wisevu in line with the business. She holds a Postgraduate Degree in HR. She strives for continuous improvement and is detail-oriented in her approach.
Bachelors of Information Technology
Summit is in charge of reaching the top global workforce of web developers, SEOs, content experts, and other digital marketing pros who want to join Wisevu. He holds a Bachelor of Computer Science and is up to date with most current web technologies.
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