Pay Per Click Advertising Overview
Wisevu is highly experienced with Google AdWords and Google Analytics, as well as Bing and Yahoo PPC. This allow us to implement cost effective PPC campaigns, which do not waste any of our clients' hard earned money on irrelevant keywords, low quality score and invalid clicks.
What Exactly Is Pay Per Click Advertising?
Pay Per Click or PPC is an Advertising technique used on search engine such as Google, Bing and Yahoo. PPC advertisements are text ads placed alongside or above the search results. When a searcher clicks on the advertisement, the advertiser is charged a certain amount per click. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. Please refer to the image below for more details.
Benefits Of Pay Per Click (PPC) Advertising
Pay only for results
PPC advertising is different from traditional forms of advertising. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your ad you won't pay a cent.
PPC advertising allows you to start advertising quickly - your ad can show up on top of Google, Bing and Yahoo within one week. It allows unlimited changes, whenever you want, and you can target ads at specific times of the day.
Set your budget
The amount that you pay for your PPC campaign is entirely up to you - you set the daily budget and Google will never charge you more than that. Call us now for a free quote (905) 267-3217.
Control over location
You have complete control over which geographic location you want to target. You can choose specific languages, countries, cities, and even postal codes.
Unlike traditional advertising where messages are broadcasted to a general audience, ads on Google, Bing and Yahoo are shown only to people who indicate an interest in a specific topic. This model of advertising is both effective and compelling since a business can advertise only to people who are looking for a specific product or service at a certain point in time.
With PPC advertising advertisers have much more control and flexibility with regards to the keywords they want to target and the amount of keywords they want to rank for than they do with organic SEO. PPC advertising also provides highly accurate statistics that identify the most profitable keyword phrases, and as a result allowing an accurate implementation of organic SEO.
Google AdWords allows you to access an estimated 80% of Internet users worldwide. With Google AdWords' PPC advertising system you also have the option to advertise on The Google Content Network which is the largest online network of websites in the world. The Google Content Network includes websites such as YouTube.com, TorontoSun.com and other quality websites like CNN.com.
To learn more about the Google Content Network click Google Content Network.
Remarketing is one of Google's latest inventions which allows businesses to show ads to users who've previously visited their website as they browse websites that are part of the Google Content Network. To learn more about Re-Marketing click: Remarketing
Mobile & Desktop specific Targeting
Users of mobile devices act differently than users of desktop computers. Mobile users are on the go and need location specific product and services. PPC allows us to show different ads to users of mobile devices than those using desktop computers. With mobile device usage increasing at an unprecedented rate, it has never been more important to target this on-the-go demographic with effective mobile advertising techniques.
Genuine Client Reviews
Since Wisevu's inception in 2007 our unique and effective online marketing strategies continue to successfully help small businesses in Canada increase awareness, sales and profitability.
Meet The Wisevu Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Lead Business Strategist & Lead SEO
Darko is a senior business strategist responsible for overseeing clients' online marketing strategy development. As a team lead for Wisevu's SEO, PPC and Social Media teams, Darko is here to help great companies succeed.
Lead Business Strategist & Web Development Lead
Drazen is a senior business strategist responsible for overseeing the online marketing strategy for clients. As a team lead for Wisevu's web design, development and online reputation teams, Drazen is here to revolutionize digital marketing.
Senior Web Designer
Lead Front-End Web Developer
Von Bryan Q.
Von Bryan has well over a decade of experience designing stunning websites. He has an extensive understanding of cutting-edge web design and front-end web development platforms. Von thrives from innovative technologies which help him build the latest web designs.
Senior Content Project Manager
Emily Leads the Content Development Team
Emily is a senior content development manager responsible for ensuring all website content is delivered to the highest standard according to Wisevu’s content development processes and guidelines
Lead Content Writer
Kayleigh is an experienced content writer with a degree from Ryerson University in Journalism and a post-grad diploma in Social Media & PR. She has written content for The Drake Hotel and Ripley’s Aquarium in Toronto.
Lead Content Writer
Patricia is an experienced content developer with a journalismdegree from Ryerson University in Toronto, Ontario, Canada. She is very creative, punctual and has high attention to detail.
Web Design Project Manager
Senior Design Project Management
Adam manages web design projects and makes sure designs are built not only to amaze our clients, but also to ensure the user flow is optimal every time and that all components of the website are pixel perfect.
Quality Assurance Specialist
Quality Assurance Project Management
Mona has an eye for spotting smallest imperfections and excels at project delivery within deadlines and within budget with the highest standard of quality
Internet Marketing Specialist
Content and SEO
As a part of the Wisevu SEO team, Deana specializes in research, link building and Search Engine Optimization outreach
Digital Marketing Specialist
SEO Content Marketing
Petra is experienced in content marketing for SEO outreach and works as a part of our SEO team.
Content Marketing Specialist
SEO Content Marketing
Ida is a part of our search engine marketing team. She excels in Graphic Design and content marketing for search engine optimization (SEO) outreach
Social Media Content Developer
Social Media Specialist
Margarette curates content for our clients’ social media campaigns with a focus on in-depth market and competitor research. She is an experienced online marketer with a talent for creating original sales copy
Areas of Expertise
Custom Website Development
We develop lightning fast websites on WordPress, the World’s #1 website platform. Our sites are impressive, fast, secure, user friendly and built to rank high on search engines.
Search Engine Optimization (SEO)
Wisevu specializes in SEO for local businesses and non-profits. We have clients in hyper-competitive industries that are ranking at the top of Google for their most important keywords.
Social Media Marketing
Wisevu knows social. We are involved every day in large social media communities, engaging with thousands of people through effective social media strategies.