Wisevu CRO Process
At Wisevu we have been specializing in Website Conversion Copywriting, Website Design & SEO since 2008. This experience along with our team of best in class digital marketing experts allow us to offer premium Conversion Rate Optimization (CRO) very quickly and affordably.
Wisevu CRO Process
Our CRO Process consists of two sprints/components:
- Sprint 1. Conversion Rate Optimization Audit
- Sprint 2. Conversion Rate Optimization Implementation
Sprint 1: CRO Audit
Our 5 step CRO Audit Process allows our CRO experts to assess all the most important components of your website from a CRO perspective and devise an optimization plan in order to improve key areas that will deliver the fastest and most optimal conversion improvements.
1. Analytics audit
During this phase we analyze your current analytics setup as well as existing reports in order to identify areas of improvement. We also speak to key stakeholders in order to understand the target market in detail.
- Current conversion tracking analysis
- Behaviour flow reports analysis
- Average session duration per page
- Target market analysis
2. Content Audit
During this phase we analyze your content and devise a content CRO optimization plan:
- Content structure/organization
- Headlines
- CTA's
- Content tone and voice
- Offer Analysis
- Supplementary Content Analysis
- Video Script Analysis
3. Web Design UX/UI Audit
During this phase we analyze your pages from a UX/UI perspective and devise a Conversion Rate Optimization plan, including:
- Page Layout
- Colours
- Typography
- Navigation Architecture
- Images
- Videos
- Checkout Process
4. Technical audit
During this phase we conduct an in-depth analysis of your website code including:
- Website load speed
- Browser compatibility
- Device optimization
5. Off-Site CRO Audit
During this phase we analyze your main social media sites in order to ensure brand voice consistency.
- Brand consistency across social media
CRO Audit Document
We will provide you with a in-depth CRO Audit document highlighting all the factors that should be optimized/improved.
This document will include an action plan and actionable advice, that you can either have Wisevu implement, or you can implement yourself.
If you chose to have Wisevu implement CRO, 50% of the audit fee is deductible.
Sprint 2: CRO Implementation
During this sprint we implement all the suggestions from the detailed CRO Audit document.
1. Analytics Optimization
During this phase we will optimize/improve your conversion tracking - ensuring that all conversions are being recording correctly. We will also implement heat map and user behaviour recording which will provide us with key insights required to improve your web pages.
2. Content Optimization
During this phase our conversion copywriters will improve your content, ensuring your target market reads exactly what they want/need to hear.
3. Web Design UX/UI Optimization
During this phase we will implement web design and UX/UI conversion rate improvements. This phase involves re-designing entire or specific component of your money pages. This phase also involves running A/B testing.
4. Technical Website Optimization
During this phase we will optimize/improve your website speed, ensure the target pages look optimal on all the main browsers, as well as ensure the pages look optimal on mobile devices, tablets, laptops and desktop computers.
5. Off-Site Optimization
Finally we will implement brand improvements to your various social media websites including: Facebook, Instagram, LinkedIn, Youtube and Twitter. This will include overall brand image improvements such as cover photo, profile photo and description text improvements. This does not include auditing your posts.
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Full Stack CRO Team
We have a full team of specialists required to audit as well as implement highly impactful conversion rate optimizations. Our CRO experts include:
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Business/Marketing Experts: Best in Class Marketers & Business Professionals.
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Certified Analytics Experts: Experienced in leading Analytics platforms.
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Conversion Copywriters: Conversion focused copywriters.
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SEO Experts: A full stack team of technical On-Site SEO engineers and Off-Site Outreach/PR Experts.
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Web Designers: Our designers are artists guided by our senior CRO marketers to produce world class web designs.
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Responsive Website Developers: Our website coders ensure all pages are lightning fast, error free and look optimal on all browsers and devices.
Meet The Wisevu Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Darko D.
Co-Founder/CEO
Lead Business Strategist & SEO Engineer
Darko D.
Darko is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer science, search engine algorithm analysis, and business marketing. His passion is helping organizations that are involved in activities that contribute to the betterment of our communities and our planet succeed on the web.
Drazen D.
Co-Founder/President
Lead Business Strategist & Web Development Lead
Drazen D.
Drazen is a web dev business strategist responsible for overseeing the website development strategy and implementation for clients. As a team lead for Wisevu's web development, UI/UX and online reputation teams, Drazen is here to revolutionize digital marketing. "The revolution will be digitized;)"
Raj K.
SEO Project Manager
B. Com & MBA in Marketing
Raj K.
Raj is the lead SEO Project Manager at Wisevu, responsible for launching technical SEO campaigns as well as the overall performance of clients' SEO campaigns. He has a Master's degree in Marketing and is highly skilled in performing technical SEO audits as well as implementing and analyzing advanced analytics/conversion tracking.
Vanessa B.
Content & Outreach Specialist
B.S.C Biology & Cosmetic Science
Vanessa B.
Vanessa is a Digital PR and Medical Content Editor. She has excellent research and communication skills and is able to personalize communications to individual journalists, bloggers and webmasters which results in top-quality online publications and backlinks.
Vanessa loves all things Content since she knows Content is King!
Von Q.
Senior Web Designer
Lead Front-End Web Designer
Von Q.
Von has well over a decade of experience designing stunning websites. He has an extensive understanding of cutting-edge web design and front-end web development platforms. Von thrives from innovative technologies which help him build the latest web designs.
Anu B.
Paid Marketing Specialist
Social Media & Content Strategist
Anu B.
Anu is passionate about increasing the ROI for clients' paid marketing efforts. She is a T-shaped marketer who understands the nuances of digital marketing and has an extensive understanding of content, copy, and design. Her expertise is in Google and Bing paid Ads, Facebook and Instagram to name a few.
Areeb M.
Senior Website Developer
Front-End Web Developer
M Areeb
Proficient and creative front end developer with a strong history in website development and management. Expert in all aspects of website development, including CMS & eCommerce platforms. Skilled in creating engaging and interactive websites.
Lafuma S.
Senior Conversion Copywriter
Master, English Language and Literature
Lafuma S.
Lafuma is a passionate copywriter with years of experience in the field of content marketing. She has always had a love for words and language. Lafuma enjoys writing content that speaks directly to the needs of the customer and as Einstein said, simplifying everything so it is as simple as possible but not any simpler.
Khalid M.
Senior Web Developer
WordPress Developer
Khalid M.
Detail-oriented WordPress Developer skilled in the creation of custom themes. Highly trained in web and mobile development as well as UI/UX design. Skilled in all facets of WordPress, GitHub and frontend programming languages.
Deana K.
Outreach & Digital PR Specialist
SEO Link Building
Deana K.
As a part of the Wisevu SEO outreach team, Deana specializes in implementing highly strategic digital outreach and link building campaigns which drive real SEO results. Deana loves using industry leading outreach software at Wisevu which help her to stay organized and to automate many of the time consuming responsibilities required when managing multiple outreach campaigns at once. Deana takes great pride in establishing some of the highest quality and most relevant backlinks in the industry for our valuable clients.
Mark J.
Senior Graphic Designer
Website and Graphic Designer
Mark J.
A detail-oriented Designer with a keen eye for good designs and more than half a decade of professional experiences influenced by a wide variety of different styles of Art and Cultures.
Barbara Gutierrez
Senior Conversion Copywriter
B.A. in Journalism
Barbara Gutierrez
Barbara is a content writer with over three years of experience. Her work has been published in international publications and has created case studies about institutional companies. She always writes with the audience in mind and believes that creating a copy that the audience can easily understand is her top priority.
Francis I.
Digital PR Specialist
SEO & Outreach
Francis I.
Francis is a Digital PR and SEO specialist. He is an expert at using industry-leading outreach software in order to land clients in highly reputable online publications. Francis is really skilled at implementing world class Digital PR campaigns that result in rapid SEO ranking improvements.
Ida F.
Outreach & Digital PR Manager
SEO Outreach & Digital PR
Ida F.
As a part of the Wisevu SEO outreach management team, Ida specializes in strategising, managing and overseeing the success of all digital outreach and link building campaigns. Ida loves utilizing cutting edge enterprise outreach software which helps her to oversee and automate many large outreach & Digital PR campaigns. Ida loves working with her team every day and ensuring projects are completed to the highest Wisevu standards, as well as to ensure her teammates are motivated and having fun doing their very important jobs.
Sankar R.
Senior Web Dev Project Manager
Web Development PM Lead
Sankar R.
With extensive experience in web agency project management (PM), Sankar leads the Wisevu web development team to ensure projects are delivered on budget, on time and to the highest web development standards.
Alejandro D.
Senior Graphic Designer
Graphic & Web Design
Alejandro D.
A graphic designer with more than 15 years of experience working with major brands such as City Bank, McDonalds, Telmex, and many more.
With extensive skills in design and communications, Ale is able to deliver results beyond expectations every time.
Thinakar S.
Web Development Manager
Web Developer
Thinakar S.
Web Development Manager
Web Developer
Karthik K.
Front-End Web Developer
Karthik K.
Karthik is a front end web developer. He is an accomplished programmer who enjoys using his skills to contribute to the Wisevu projects and bring measurable outputs.
Patricia U.
Conversion Copywriter
Lead SEO Content Writer
Patricia U.
Patricia is an experienced content developer with a journalism degree from Ryerson University in Toronto, Ontario, Canada. She is very creative, punctual and has high attention to detail.
Sujidevi S.
WordPress Developer
Web Developer
Sujidevi S.
Suji is a proficient WordPress developer with over 5 years of experience building pixel perfect responsive websites. Her expertise includes API integrations, custom WordPress development, PHP and innovative ways to offer better website solutions to clients.
Manisha N.
Human Resource Manager
Master's and Human Resource Management
Manisha N.
Manisha is an extensively experienced Human Resource Strategist responsible for setting up the HR function of Wisevu in line with the business. She holds a Postgraduate Degree in HR. She strives for continuous improvement and is detail-oriented in her approach.
Summit
Recruitment Specialist
Bachelors of Information Technology
Summit
Summit is in charge of reaching the top global workforce of web developers, SEOs, content experts, and other digital marketing pros who want to join Wisevu. He holds a Bachelor of Computer Science and is up to date with most current web technologies.
I have been with Wisevu since 2011 and they are amazing, onset and they have the best customer service, I recommend them to all people who want to grow their business with search engine optimization and web development.
Fortunately, I hired wisevu to update my RAPS Immigration website. Their web design work is outstanding. I have no words to express my gratitude to wisevu team. They are highly devoted, reliable and responsive. Their work is unparalleled ! You guys are awesome. I highly recommend wisevu to any new or existing businesses. Thank you wisevu !
The team at Wisevu provides exceptional service when it comes to web design and search engine optimization in Toronto. I would highly recommend them to anyone who's looking for a professional website that ranks high on Google and other search engines.
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