Wisevu CRO Process
At Wisevu we have been specializing in Website Conversion Copywriting, Website Design & SEO since 2008. This experience along with our team of best in class digital marketing experts allow us to offer premium Conversion Rate Optimization (CRO) very quickly and affordably.
Wisevu CRO Process
Our CRO Process consists of two sprints/components:
- Sprint 1. Conversion Rate Optimization Audit
- Sprint 2. Conversion Rate Optimization Implementation
Sprint 1: CRO Audit
Our 5 step CRO Audit Process allows our CRO experts to assess all the most important components of your website from a CRO perspective and devise an optimization plan in order to improve key areas that will deliver the fastest and most optimal conversion improvements.
1. Analytics audit
During this phase we analyze your current analytics setup as well as existing reports in order to identify areas of improvement. We also speak to key stakeholders in order to understand the target market in detail.
- Current conversion tracking analysis
- Behaviour flow reports analysis
- Average session duration per page
- Target market analysis
2. Content Audit
During this phase we analyze your content and devise a content CRO optimization plan:
- Content structure/organization
- Headlines
- CTA's
- Content tone and voice
- Offer Analysis
- Supplementary Content Analysis
- Video Script Analysis
3. Web Design UX/UI Audit
During this phase we analyze your pages from a UX/UI perspective and devise a Conversion Rate Optimization plan, including:
- Page Layout
- Colours
- Typography
- Navigation Architecture
- Images
- Videos
- Checkout Process
4. Technical audit
During this phase we conduct an in-depth analysis of your website code including:
- Website load speed
- Browser compatibility
- Device optimization
5. Off-Site CRO Audit
During this phase we analyze your main social media sites in order to ensure brand voice consistency.
- Brand consistency across social media
CRO Audit Document
We will provide you with a in-depth CRO Audit document highlighting all the factors that should be optimized/improved.
This document will include an action plan and actionable advice, that you can either have Wisevu implement, or you can implement yourself.
If you chose to have Wisevu implement CRO, 50% of the audit fee is deductible.
Sprint 2: CRO Implementation
During this sprint we implement all the suggestions from the detailed CRO Audit document.
1. Analytics Optimization
During this phase we will optimize/improve your conversion tracking - ensuring that all conversions are being recording correctly. We will also implement heat map and user behaviour recording which will provide us with key insights required to improve your web pages.
2. Content Optimization
During this phase our conversion copywriters will improve your content, ensuring your target market reads exactly what they want/need to hear.
3. Web Design UX/UI Optimization
During this phase we will implement web design and UX/UI conversion rate improvements. This phase involves re-designing entire or specific component of your money pages. This phase also involves running A/B testing.
4. Technical Website Optimization
During this phase we will optimize/improve your website speed, ensure the target pages look optimal on all the main browsers, as well as ensure the pages look optimal on mobile devices, tablets, laptops and desktop computers.
5. Off-Site Optimization
Finally we will implement brand improvements to your various social media websites including: Facebook, Instagram, LinkedIn, Youtube and Twitter. This will include overall brand image improvements such as cover photo, profile photo and description text improvements. This does not include auditing your posts.
Speak with a CRO Expert
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Full Stack CRO Team
We have a full team of specialists required to audit as well as implement highly impactful conversion rate optimizations. Our CRO experts include:
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Business/Marketing Experts: Best in Class Marketers & Business Professionals.
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Certified Analytics Experts: Experienced in leading Analytics platforms.
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Conversion Copywriters: Conversion focused copywriters.
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SEO Experts: A full stack team of technical On-Site SEO engineers and Off-Site Outreach/PR Experts.
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Web Designers: Our designers are artists guided by our senior CRO marketers to produce world class web designs.
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Responsive Website Developers: Our website coders ensure all pages are lightning fast, error free and look optimal on all browsers and devices.
Meet The Wisevu Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Darko D.
Co-Founder/CEO
Lead Business Strategist & SEO Engineer
Darko D.
Darko is the Co-Founder and Wisevu's Chief Executive Officer (CEO). He is responsible for leading the Search Engine Optimization engineering team as well as developing the SEO systems at Wisevu. He studied Computer Engineering at Seneca College and Digital Marketing at Humber College and York University with Honours.
Drazen D.
Co-Founder/President
Lead Business Strategist & Web Development Lead
Drazen D.
Drazen is a senior business strategist responsible for overseeing the online marketing strategy for clients. As a team lead for Wisevu's web design, development and online reputation teams, Drazen is here to revolutionize digital marketing.
Raj K.
SEO Project Manager
B. Com & MBA in Marketing
Raj K.
Raj is the lead SEO Project Manager at Wisevu, responsible for launching technical SEO campaigns as well as the overall performance of clients' SEO campaigns. He has a Masters degree in Marketing and is highly skilled in performing technical SEO audits as well as implementing advanced analytics/conversion tracking.
Remya A.
Senior Content Marketing Manager
MBA & B.A in English Literature
Remya A.
Vanessa B.
Outreach & Digital PR Specialist
Link Building
Vanessa B.
Vanessa is a Digital PR and SEO Link Building specialist. She has excellent grammar and communication skills and is able to personalize communications to individual webmasters, bloggers and journalists, which results in top-quality online publications.
Vanessa loves all things Digital PR and outreach, since she knows they provide the largest benefits for clients' SEO rankings and reputation.
Von Q.
Senior Web Designer
Lead Front-End Web Designer
Von Bryan Q.
Von Bryan has well over a decade of experience designing stunning websites. He has an extensive understanding of cutting-edge web design and front-end web development platforms. Von thrives from innovative technologies which help him build the latest web designs.
Anu B.
Paid Marketing Specialist
Social Media & Content Strategist
Anu B.
Anu is passionate about increasing the ROI for clients' paid marketing efforts. She is a T-shaped marketer who understands the nuances of digital marketing and has an extensive understanding of content, copy, and design. Her expertise is in Google and Bing paid Ads, Facebook and Instagram to name a few.
Adam T.
Web Design Project Manager
Senior Design Project Management
Adam T.
Adam manages web design projects and makes sure designs are built not only to amaze our clients, but also to ensure the user flow is optimal every time and that all components of the website are pixel perfect.
Ida F.
Outreach & Digital PR Manager
SEO Outreach & Digital PR
Ida F.
As a part of the Wisevu SEO outreach management team, Ida specializes in strategising, managing and overseeing the success of all digital outreach and link building campaigns. Ida loves utilizing cutting edge enterprise outreach software which helps her to oversee and automate many large outreach & Digital PR campaigns. Ida loves working with her team every day and ensuring projects are completed to the highest Wisevu standards, as well as to ensure her teammates are motivated and having fun doing their very important jobs.
Sankar R.
Senior Web Dev Project Manager
Web Development PM Lead
Sankar R.
With extensive experience in web agency project management (PM), Sankar leads the Wisevu web development team to ensure projects are delivered on budget,on time and to the highest web development standards.
Deana K.
Outreach & Digital PR Specialist
SEO Link Building
Deana K.
As a part of the Wisevu SEO outreach team, Deana specializes in implementing highly strategic digital outreach and link building campaigns which drive real SEO results. Deana loves using industry leading outreach software at Wisevu which help her to stay organized and to automate many of the time consuming responsibilities required when managing multiple outreach campaigns at once. Deana takes great pride in establishing some of the highest quality and most relevant backlinks in the industry for our valuable clients.
Reef R.
Conversion Copywriter
SEO Copywriting Expert
Reef R.
Reef is an experienced and passionate SEO copywriting expert. He has a B.A in Advertising, Public Relations and Media from Middlesex University, a diploma from the Miami Ad School and a BSc in Dentistry. His specialty is writing medical website and SEO copy which converts.
Petra S.
Outreach & Digital PR Specialist
SEO Link Building
Petra S.
As a part of the Wisevu SEO outreach team, Petra specializes in implementing highly strategic digital outreach and link building campaigns which drive real SEO results. Petra loves conducting creative digital outreach campaigns for a diverse range of clients operating in many interesting industries. This keeps her very important role interesting, and gets her creative juices flowing. She takes great pride in her daily projects since she knows that outreach is not just about high quality link building, but more importantly about brand building.
Alejandro D.
Senior Graphic Designer
Graphic & Web Design
Alejandro D.
A graphic designer with more than 15 years of experience working with major brands such as City Bank, McDonalds, Telmex, and many more.
With extensive skills in design and communications, Ale is able to deliver results beyond expectations every time.
Thinakar S.
Web Development Manager
Web Developer
Thinakar S.
Web Development Manager
Web Developer
Kayleigh R.
Conversion Copywriter
Lead SEO Content Writer
Kayleigh R.
Kayleigh is an experienced content writer with a degree from Ryerson University in Journalism and a post-grad diploma in Social Media & PR. She has written content for The Drake Hotel and Ripley’s Aquarium in Toronto.
Karthik K
Front-End Web Developer
Karthik K
Karthik is a front end web developer. He is an accomplished programmer who enjoys using his skills to contribute to the Wisevu projects and bring measurable outputs.
Patricia U.
Conversion Copywriter
Lead SEO Content Writer
Patricia U.
Patricia is an experienced content developer with a journalismdegree from Ryerson University in Toronto, Ontario, Canada. She is very creative, punctual and has high attention to detail.
Parthiban H.
R&D Specialist
Senior Research and Development
Parthiban H.
Parthiban possesses extensive experience with a vast array of WordPress related software and is responsible for keeping Wisevu in the loop with the latest software by ensuring all the software we use is up-to-date and the best in class
Sujidevi S.
Front-End Web Developer
Sujidevi S.
Suji is a highly skilled and proficient WordPress developer with over 2 years of professional experience in designing and creating responsive and adaptive websites.
Margarette A.
Social Media Manager
Social Media Specialist
Margarette A.
Margarette curates content for our clients’ social media campaigns with a focus on in-depth market and competitor research. She is an experienced online marketer with a talent for creating original sales copy
Mona M.
Quality Assurance Specialist
Quality Assurance Project Management
Mona M.
Mona has an eye for spotting smallest imperfections and excels at project delivery within deadlines and within budget with the highest standard of quality
Manisha N.
Human Resource Manager
Human Resource Strategist
Manisha N.
Manisha is an extensively experienced Human Resource Strategist responsible for setting up the HR function of Wisevu in line with the business. She holds a Postgraduate Degree in HR. She strives for continuous improvement and is detail-oriented in her approach.
Ivana V.
Human Resource Manager
Recruitment Specialist
Ivana V.
With over 10 years of experience, Ivana excels in human resource management. Her specialty is conducting interviews, screening and candidate selection.
33 Reviews
Wisevu, I do not know how to thank you honestly, what you have done for my newly business is unbelievable, I started my new business a couple of months ago, what I’ve heard it takes up to 8 months to a year for the business to start picking up, my case was totally different because of the hard work you have done for my business, I started getting calls daily two months after and look at it now, I feel like I am in the business for 10 years, I am thinking to stop the SEO just to slow down the amount of calls I am getting “just kidding 😄” DO NOT STOP THE SEO, keep up the hard work folks, you guys are amazing and thank you for all your effort.
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