Pediatric Urgent Care & Wisevu

A Long-Term Partnership That Scaled a Clinic

Since 2008, Wisevu has been the digital marketing partner behind a leading pediatric healthcare franchise with three regional websites—PediatricUrgentCare.ca (Mississauga), WalkInPediatric.com (Toronto and Etobicoke), and OakvillePediatric.com (Oakville and Burlington). We built the brand from the ground up and handled every aspect of their online growth, including website design, SEO, PPC, and social media.

Each site was crafted to resonate with pediatric patients and caregivers in the community while reinforcing a consistent and trusted brand. This long-standing partnership helped the clinic dominate search rankings, attract thousands of local visitors, and become a go-to name for urgent pediatric care across the GTA.

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What Challenges Did Pediatric Urgent Care Face?

Before partnering with Wisevu, Pediatric Urgent Care faced several obstacles that limited their growth:

No strong online presence or unified brand across their three locations
Difficulty attracting local patients due to limited multi-location SEO
Inconsistent user experience and challenges with managing online appointments
Increased competition from other pediatric clinics in the GTA

These issues made it harder for families to find and trust the clinic online, especially in high-demand areas.

What Solutions Did Wisevu Implement?

Brand Development

To establish a recognizable and trustworthy presence across all three locations, Wisevu developed:

Custom branding tailored to each region while keeping a unified look and feel
Consistent visual identity with clear messaging and a warm, parent-friendly tone
Brand guidelines to maintain cohesion across websites, ads, and social content

This helped position Pediatric Urgent Care as a reliable option for families, no matter which location they visited.

Website Design & Development

Wisevu designed three pediatric-focused websites that cater to the needs of busy parents and caregivers:

Fully responsive, fast-loading websites so parents can quickly access care info from any device—even in urgent situations
Geo-targeted, SEO-optimized content written to attract local families searching for pediatric walk-in services, vaccinations, checkups, and more
Clear, parent-friendly UI/UX that makes it easy to find clinic hours, locations, pediatric services, and booking options without confusion

Each website was thoughtfully designed to support parents seeking timely and trustworthy care for their children.

CMS Integration

To simplify appointment management for both staff and parents, Wisevu integrated each website with JaneApp, a leading healthcare booking system:

Seamless JaneApp integration allowed parents to book pediatric appointments online in just a few clicks
Real-time scheduling helped reduce missed appointments and administrative workload
For more information on JaneApp and other top tools, read our blog on Canadian telemedicine software

This integration made it easier for families to access care and helped the clinics manage their growing patient base more efficiently.

Local SEO

Wisevu developed a pediatric-focused SEO strategy that helped the clinic rank for searches parents were actively making in their area:

Targeted keyword research based on real search behavior, including high-performing terms like pediatrician Mississauga, children clinic, and kids clinic
Google Business Profile optimization for all three locations to boost visibility in local map results
City-specific landing pages tailored to areas like Brampton, Milton, and Cooksville—key sources of traffic identified through analytics

These efforts helped the clinic appear at the top of local searches and consistently attract families across the GTA.

PPC Advertising

Wisevu ran highly targeted Google Ads campaigns to reach parents searching for urgent pediatric care near them:

City-specific ad segmentation focused on Mississauga, Brampton, and Milton—areas that delivered the highest engagement and return
Targeted campaigns for urgent care-related keywords, helping the clinic appear when families needed immediate support
Conversion-focused ad strategy that brought in over 500 visits in one month from paid search alone, with users viewing an average of 4+ pages per visit

These campaigns delivered consistent traffic and helped the clinic stay visible when parents needed care the most.

Wisevu social media and content marketing

Social Media & Content Marketing

Wisevu helped build a strong digital presence by creating content that resonated with local parents and supported community engagement:

Set up and managed social profiles for each clinic location to build trust and stay connected with families
Developed content tailored to parents, including blogs, service updates, and helpful tips about children’s health and wellness
Focused on community engagement, using content and interaction to build long-term relationships and a positive local reputation

This strategy helped strengthen the brand’s voice, drive organic traffic, and make each clinic feel more approachable and accessible online.

What Happened After Wisevu Took Over?

Our long-term partnership with Pediatric Urgent Care delivered powerful and lasting results across all three regions:

Significant growth in local visibility and traffic, helping families across Mississauga, Toronto, and Oakville find urgent pediatric care faster
Higher on-site engagement, with the monthly average time on site reaching 2 minutes and 8 seconds
Top 3 search rankings for high-intent local keywords like pediatrician Mississauga and children clinic, driving consistent organic traffic
Faster, easier appointment booking through custom CMS integration—saving time for both parents and clinic staff
Strong brand recognition across locations, reinforcing trust and loyalty among local families and caregivers

This results-driven strategy turned a single clinic into a recognizable pediatric brand across the GTA—trusted by thousands of parents and positioned for long-term success.

Turn Your Local Clinic into a Recognized Brand

Just Like Pediatric Urgent Care Did

You don’t need to guess your way through growth. With decades of proven results in medical practice marketing, Wisevu knows what it takes to turn a local clinic into a trusted name. We’ve done it before, and we’ll do it for you.