Specializing in local business enables us to see many types of local business scenarios, some of which are clear cut when it comes to schema markup, and others not so much. We know Local Business review snippets markup must be location specific, however, does it have to be service specific?
For example
We noticed that the home page never gets approved for review snippets so we don’t care to have a json-ld script with aggregate reviews on the home page.
We are waiting on confirmation from the Google support forum and we will update you as soon as we find out more details…
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