Specializing in local business enables us to see many types of local business scenarios, some of which are clear cut when it comes to schema markup, and others not so much. We know Local Business review snippets markup must be location specific, however, does it have to be service specific?
Is it okay to have the same json-ld script with all reviews (generic, 1st service and 2nd service) marked up on both service pages, this way Google review snippets would be the same for both pages? Or are we required to have 2 separate json-ld scripts, 1 for each service page, with service-specific reviews marked up?
If the latter is true, then where should we markup the generic reviews?
We noticed that the home page never gets approved for review snippets so we don’t care to have a json-ld script with aggregate reviews on the home page.
We are waiting on confirmation from the Google support forum and we will update you as soon as we find out more details…