Do YouTube Ads Cost in Canada

The average Cost Per View (CPV) on a YouTube Video Ad is $0.15 CAD to $0.40 CAD per view. However, for highly competitive industries the CPV can range from $0.50 CAD – $0.60 CAD. 

In this article, we will answer the question of how much does it cost to advertise on YouTube in Canada?

On YouTube there are 3 main bidding strategies:

  1. Cost Per View (CPV)
  2. Cost Per Action (CPA)
  3. Cost Per 1000 Impressions (CPM)

At Wisevu we always advise our clients to use Cost Per View (CPV) bidding since with this bidding strategy YouTube charges you only when someone actually watches 30 seconds of your Video Ad or clicks the Call to Action (CTA) button to learn more. If anyone clicks the “Skip this Ad” button which appears after 5 seconds, you do not have to pay anything. While with CPM bidding strategy YouTube charges you for any ad view that is longer than 2 seconds. In some situations when the clients want to target a large audience with a branding campaign as opposed to an engagement campaign we may recommend a CPM campaign. 

However, the CPV bidding strategy has produced the greatest results for our clients in the past and therefore in this article, we will focus on CPV costs on YouTube Ads in Canada as opposed to CPM and CPA costs. 

The average CPV on YouTube is  $0.15 CAD to $0.40 CAD. However, the actual CPV will depend predominantly on your audience targeting settings because if you are targeting an audience which many other YouTube advertisers/competitors are targeting at that particular point in time, your CPV will be higher due to the increased competition.

It’s also worth noting that, you will only pay $0.01 more than the top bidding competitor in the auction; so as an example if your maximum CPV bid is $0.60 and your top competitor has set their max CPV to $0.30, you will pay $0.31. 

At Wisevu, we always start with the lowest suggested CPV which YouTube suggests based on the specific targeting options, and we closely monitor the account to determine if the bid should be adjusted for optimal results.

Real-Life Case Studies/Examples

Here are some examples of different costs per YouTube ad view for specific campaigns we have run in the past:

1. Campaign: Meditation & Yoga

YouTube Ads campaign targeting both males and females across Canada ages 18-65+ who are viewing videos specifically about “meditation and yoga”: 

Campaign estimates

Based on the total campaign budget of CA$5,000.00 per month and max CPV bid of CA$0.23 (this is the minimum suggested CPV that will allow you to reach the $5,000 ad budget within 1 month)

  • Available impressions: 20M impressions
  • Views: 32K – 170K
  • Impressions – 240K – 640K
  • Average CPV: CA$0.03 – CA$0.06
  • Budget spend: 95% – 100%

2. Campaign: Mental Health

YouTube Ads campaign targeting both males and females across Ontario ages 18-65+ who are viewing videos specifically about “Mental health”: 

Campaign estimates

Based on the total campaign budget of CA$1,000.00 per month and max CPV bid of CA$0.05 (this is the minimum suggested CPV that will allow you to reach the $1,000 ad budget within 1 month)

  • Available impressions: 4.2M impressions
  • Views: 15K – 43K
  • Impressions: 61K – 130K
  • Average CPV: CA$0.02 – CA$0.04
  • Budget spend: 95% – 100%

3. Campaign: Oral & Dental Care

YouTube Ads campaign targeting both males and females in Toronto ages 35-65+ who are viewing videos specifically about “Oral & Dental Care”: 

Campaign estimates

Based on the total campaign budget of CA$1,000.00 per month and max CPV bid of CA$0.60 (this is the minimum suggested CPV that will allow you to reach the $1,000 ad budget within 1 month)

  • Available impressions: 340K impressions
    Views: 4.9K – 15K
  • Impressions: 28K – 63K
  • Average CPV: CA$0.06 – CA$0.14
  • Budget spend: 95% – 100%

4. Campaign: Legal 

YouTube Ads campaign targeting both males and females in Toronto ages 18-65+ who are viewing videos specifically about “Legal”: 

Campaign estimates

Based on the total campaign budget of CA$2,000.00 per month and max CPV bid of CA$0.23 (this is the minimum suggested CPV that will allow you to reach the $2,000 ad budget within 1 month)

  • Available impressions: 1.8M impressions
  • Views: 14K – 49K
  • Impressions: 80K – 190K
  • Average CPV: CA$0.04 – CA$0.08
  • Budget spend: 95% – 100%

5. Campaign: Environment & Ecology 

YouTube Ads campaign targeting both males and females in Canada ages 18-65+ who are viewing videos specifically about “Environment & Ecology”: 

Campaign estimates

Based on the total campaign budget of CA$1,000.00 per month and max CPV bid of CA$0.07 (this is the minimum suggested CPV that will allow you to reach the $1,000 ad budget within 1 month)

  • Available impressions: 3.6M impressions
    Views: 14K – 41K
  • Impressions: 57K – 130K
  • Average CPV: CA$0.02 – CA$0.05
  • Budget spend: 95% – 100%

Conclusion

We hope that this article provides you a better understanding of how much YouTube advertising cost in Canada. 

If you would like our YouTube Ads experts at Wisevu to help you implement highly targeted and cost-effective YouTube Advertising campaigns then please call us to set up a free consultation. 

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