Top 10 Review Sites for Doctors & Medical Practices in the U.S. & Canada

Online reviews have become one of the most trusted sources of decision-making information in healthcare. According to recent studies, 98% of consumers read online reviews before making a purchase decision.¹ For doctors and medical practices, these reviews directly impact patient trust, bookings, and long-term growth. This guide explores the top review sites for doctors in both the U.S. and Canada, providing a clear look at which platforms are worth managing and how to make the most of them.

Review Platform Comparison

Platform Name	Country	Allows Review Responses	Appointment Booking	Paid Options	HIPAA Considerations	Best For
Google Business Profile	U.S. and Canada	Yes	Yes (integration)	Yes	High	Local search and visibility
Healthgrades	U.S.	Yes	No (indirect)	Yes	Medium	U.S. healthcare-specific visibility
RateMDs	U.S. and Canada	Yes	Yes (paid plans)	Yes	Medium	Patient feedback in Canada
Vitals	U.S.	Yes	No (indirect)	Yes	Medium	Insight into patient satisfaction
WebMD Physician Directory	U.S.	Yes	Yes (integration)	Yes	Medium	SEO and brand trust
Zocdoc	U.S.	No (verified only)	Yes (direct)	Yes	Medium	Appointment booking and telehealth
Yelp	U.S. and Canada	Yes	Yes (integration)	Yes	High	General patient experience feedback
RealSelf	U.S. (Global)	Yes	No	Yes	Medium	Cosmetic and aesthetic treatments
Doctor.com	Primarily U.S.	Yes	Yes (centralized)	Yes	High	All-in-one reputation management
Facebook	U.S. and Canada	Yes	No (direct)	Yes	High	Community engagement and visibility

1. Google Business Profile

Google Business Profile is one of the top doctor review sites due to its dominance in local search. For many practices, it serves as a digital front door. It’s also one of the best review sites for doctors looking to improve their online reputation without a large investment.

Best For: Local search visibility and online bookings

Pros:

• Boosts visibility in “near me” searches
• Free to use with full control over photos, hours, and Q&A
• Connects to appointment systems for easy scheduling

Cons:

• Requires HIPAA-safe responses to reviews
• Auto-generated listings need manual verification and edits

2. Healthgrades

Healthgrades remains a top choice for medical providers in the U.S. looking for one of the best doctor rating websites. It’s ideal for specialists who want to clarify the types of patients and procedures they focus on.

Best For: U.S. practices seeking healthcare-specific visibility

Pros:

• Highly visible in health-related search results
• Allows profile customization with specialties and insurance info
• Supports doctor feedback from patients via detailed review prompts

Cons:

• Reviews are permanent unless they break guidelines
• No direct appointment scheduling

3. RateMDs

If your clinic operates in Canada, RateMDs is one of the best medical review sites to focus on. Despite its past controversies, it remains a go-to platform for patient feedback for doctors across many specialties.

Best For: Canadian providers looking for volume and visibility

Pros:

• Strong reputation in Canada
• Free listing with optional upgrades
• Enables doctors to respond directly to patient reviews

Cons:

• Allows anonymous reviews, which can affect reliability
• Previously offered paid review suppression, impacting trust

4. Vitals

Vitals delivers more granular doctor feedback that can help practices improve both staff and system processes.

Best For: Practices wanting insights into patient experience

Pros:

• Shows detailed ratings like punctuality and office follow-up
• Tools for encouraging feedback at point-of-care
• Shares visibility with WebMD due to platform partnership

Cons:

• Not available for Canadian doctors
• Data can be pulled from various sources, requiring cleanup

5. WebMD Physician Directory

WebMD’s reputation as a household name makes its directory a valuable asset for clinics looking to stand out among the top doctor rating sites.

Best For: Building trust through brand recognition and SEO

Pros:

• One of the best doctor review websites for national reach
• High authority in Google Search
• Features online booking, patient reviews, and practice photos

Cons:

• U.S. focused
• Some profiles are auto-generated and may contain errors

6. Zocdoc

Zocdoc is more than a listing. It’s a conversion-focused tool that bridges the gap between discovery and action, making it one of the best doctor rating sites for fast-paced practices.

Best For: Booking new patients quickly through online scheduling

Pros:

• Real-time booking interface
• Telehealth support
• Streamlined onboarding with intake forms and insurance filters

Cons:

• Paid participation required
• Limited ability to respond to reviews publicly unless verified

7. Yelp

When managed correctly, the Yelp doctor review site delivers real business results. It’s a strong candidate for capturing the best reviews for clinic staff and service culture.

Best For: Showcasing the patient experience and driving local traffic

Pros:

• Used by patients in both the U.S. and Canada
• Allows messaging, Q&A, and appointment links
• Features the Yelp Elite Squad, which boosts high-quality reviews²
  

Cons:

• Reviews may focus more on staff and environment than clinical quality
• HIPAA-safe response training is essential

8. RealSelf

RealSelf is the best doctor review site for aesthetic clinics. It also captures patient intent at the decision-making stage, where visual proof and doctor feedback really matter.

Best For: Cosmetic and aesthetic practices with visual results

Pros:

• “Worth It” ratings and before-and-after photo galleries
• Strong community engagement and forums
• Highly targeted to patients seeking aesthetic treatments

Cons:

• Not relevant for general medical providers
• Paid promotions affect visibility

9. Doctor.com

Doctor.com is more of a backend powerhouse. It’s designed for clinics that want to manage medical feedback across multiple platforms in a consistent, streamlined way.

Best For: Multi-platform reputation management and listing accuracy

Pros:

• Syncs listing data to 40+ platforms
• Collects feedback for a doctor in-office through ReviewHub
• Offers a single dashboard for all updates, reviews, and bookings

Cons:

• Premium features require a paid plan
• Performance depends on ongoing platform integrations

10. Facebook

Facebook blends marketing and feedback in one place. It gives providers a way to receive direct patient feedback while keeping them engaged through relatable, shareable content.

Best For: Community-driven practices and long-term engagement

Pros:

• Over 2.7 billion monthly users³
• Enables real-time messaging, reviews, and storytelling
• Strong ad targeting by location, interests, and behavior

Cons:

• General-purpose platform, not healthcare-specific
• Reviews and comments must be carefully moderated

Final Thoughts

Choosing the right review sites for doctors depends on your location, specialty, and patient engagement strategy. Some platforms focus on visibility and booking, while others highlight feedback quality or niche expertise. No single site fits all practices, so a smart approach is to manage a mix by balancing general directories with healthcare-specific tools. 

How Wisevu Can Help

At Wisevu, we specialize in helping medical practices identify the best platforms that fit their goals. Our team provides customized strategies to enhance your review management, optimize SEO performance, and improve customer engagement across multiple platforms. Contact us today!

References

1. Raketa, Dima. “How Reviews and Ratings Affect Clients’ Buying Decisions.” Forbes, 13 Aug. 2024, www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2024/07/11/how-reviews-and-ratings-affect-clients-buying-decisions.
2. C. Marti et al. “Credibility and Conformity : The Effect of the Yelp Elite.” (2018).
3. Anmol Tyagi et al. “Customer Reviews on Facebook.” International Journal For Multidisciplinary Research (2023). https://doi.org/10.36948/ijfmr.2023.v05i02.2132.