SOMA Breath®

Soma Breath, a leading international wellness brand, entrusted Wisevu to re-design and re-brand their premier website. Beyond aesthetics, Wisevu amplified their digital presence, securing #1 Google rankings for hundreds of niche-relevant keywords in all English-speaking countries, underscoring their dominance in the wellness arena.

SEO Case Study: Dominating the "Breathwork Certification" Niche for SOMA Breath

SOMA Breath empowers individuals with transformative Pranayama techniques, fostering total life change. Tailored workshops cater to diverse needs, emphasizing community support and knowledge sharing. Their holistic approach, backed by science, includes breathwork facilitator training for those seeking to teach and inspire others in this transformative practice.

SOMA Breath empowers
SOMA Breath Background

Background

Before collaborating with us, SOMA Breath faced challenges in gaining visibility for its core instructor training program. Despite offering comprehensive breathwork facilitator certification, the brand struggled to rank for relevant keywords in both the US and the UK, limiting its online exposure and audience reach.

Objectives

Our objectives for SOMA Breath's SEO campaign were to:

  • Increase organic traffic to the core instructor training page.

  • Improve keyword rankings for key industry terms related to breathwork certification.

  • Enhance user engagement and conversion rates through improved page design, content, and CRO strategies.

Strategy And Implementation

Strategy and Implementation:

We devised a targeted SEO strategy focusing on optimizing the core instructor training page and creating a new page specifically for breathwork facilitator teacher training certification. Our approach included:

  • Page Optimization: Conducted a thorough analysis of the existing core instructor training page and implemented improvements in design, content, and conversion rate optimization (CRO) to enhance user experience and encourage conversions.

  • New Page Creation: Improved landing page and fixed site architecture for breathwork facilitator teacher training certification page and redirected the core training page to the new page.

  • Keyword Targeting: Identified and targeted high-value keywords related to breathwork certification, incorporating them strategically into the content and meta tags of both the core training and new certification pages.

  • Outreach Campaign: Executed an extensive outreach campaign, acquiring more than 70 high-authority contextual links to enhance domain authority and improve search engine rankings.

  • E-A-T Focus: Emphasized expertise, authoritativeness, and trustworthiness (E-A-T) across all content and pages, aligning with Google's quality guidelines to enhance credibility and visibility in search results.

Keyword Rankings
Total Site Conversions

Results

Our SEO efforts yielded remarkable results:

  • Keyword Rankings: Elevated key industry terms related to breathwork certification from the fourth page to the first page of Google search results in the US and the UK.

  • Cost Efficiency: Achieved a significant reduction in cost per application sent and cost per call booked, enhancing the overall financial efficiency of the marketing campaign.

  • Market Domination: Established SOMA Breath as a dominant presence in the "breathwork certification" niche, surpassing competitors and capturing a significant market share.

  • Organic Leads: Realized a remarkable 97% growth in organic leads, showcasing the effectiveness of our SEO strategies in driving high-quality traffic and conversions.

  • Total Site Conversions: Recorded a substantial 31.09% increase in total site conversions, demonstrating the impact of our optimization efforts on enhancing user engagement and conversion rates.

  • Keyword Ranking Diversity: Ranked over 320 non-branded keywords on the first page of Google, expanding SOMA Breath's online visibility and attracting a diverse range of potential customers interested in breathwork certification.

Conclusion

Through strategic SEO interventions, including page optimization, content enhancement, and targeted keyword targeting, we successfully propelled SOMA Breath to the forefront of the "breathwork certification" niche. By improving online visibility, increasing organic traffic, and dominating keyword rankings, we enabled SOMA Breath to expand its global reach and fulfill its mission of empowering individuals through transformative breathwork education.

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Genuine Client Google Reviews

Since Wisevu's inception in 2008 our unique and effective online marketing strategies continue to successfully help businesses in Canada and USA increase online awareness, sales and profitability.

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14 Reviews

Matthew Quattrociocchi
★★★★★
★★★★★

Wisevu was a great choice for my business. Drazen and his team was patient and really listened to what I wanted. I needed a complete revamp of my old website, including photos, logos, content, and rebranding. Wisevu was able to handle all my needs and did a beautiful job creating a modern and really effective website for my business. Many of my customers have commented on how easy the site is to navigate and how nice it looks on their phone or computer. I would highly recommend Wisevu if you have any website design or SEO needs. Great experience and great value for the money! Thanks Drazen!!

Ted Walter
★★★★★
★★★★★

My organization has been working with the Wisevu team for over four years. We have found them to be very professional, organized, and knowledgeable of the latest tools and trends in online marketing, and also fun to work with. I highly recommend them.

Gary Torrens
★★★★★
★★★★★

WiseVu are true experts in their field and much more. Not only were they super professional, giving us new insights into.our business and helping us uncover new opportunities, they were also so much fun to work with. Highly recommend their services to anyone serious about growing your business

Call Now To Book A Free Appointment

Speak with an internet marketing expert about our dental website design and dental SEO services for your dental practice.

Call Now To Book A Free Appointment

Call Now To Book A Free Appointment

Speak with an internet marketing expert about our dental website design and dental SEO services for your dental practice.