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Want Better Rankings? A Long Tail Keyword SEO Strategy is the Answer

All businesses understand the importance of a search engine optimization (SEO) strategy in today’s competitive online marketplace. But the tricky part is formulating and executing that strategy. With so many businesses, brands, and websites competing for a coveted spot on the search rankings, it’s hard to know what tactics to use.

For better rankings and greater website traffic, targeting long tail keywords is the answer.

Long tail keywords are larger, more specific phrases searched by users. Common examples of long tail keywords include adding a location, category, or details such as “sushi restaurants in Toronto” or “2013 used Ford Fusion.” In fact, Wordstream reported in 2016 that 50% of search queries are four words or longer.

Including long tail keywords in your search engine optimization strategy can yield greater results, in the form of website traffic, overall rankings, and ultimately, sales.


long tail keyword search in ipad


Why Should You Use Long Tail Keywords?

Long tail keywords are a pivotal part of any search engine optimization strategy, for a few reasons.


Less Competition

First, long tail keywords make up 70% of the total search traffic online. As a result, these terms have less competition than more popular terms, which only possess the remaining 30% of traffic. While it’d be nice to rank for generic, popular keywords such as “car,” “couch,” or “restaurant,” it’s almost impossible for small businesses because of their limited budget and strong global competition.

For instance, if you sell blinds for homes and offices, it will be difficult to rank for the keyword “blinds” as it has over 148,000,000 results on Google. However, if you want to rank higher in search results, you could target long tail keywords such as motorized blinds or curtain track systems which have less online content and results overall.

Think about it this way. Considering 75% of all search result clicks go to websites ranked on the first page, wouldn’t you rather rank high for relevant keywords with low competition? With fewer websites and content to compete with, your site will have an easier time ranking for long tail keywords as opposed to popular terms.


Reaching the Right Audience

When we search online, we either know what we’re looking for or we don’t. When we search for information and research, we’ll use plain keywords. As we go further into the process and learn more about the product/service, we’ll use long tail keywords for more specific queries. For marketers, long tail keyword searches indicate that a user is likely near the end of a buying cycle.

For example, if someone searches for “curtain rods,” they are likely not committed to a specific brand or style. On the other hand, if a user searches for “iron curtain rods for sale in Ontario” or “bay window curtain rods on sale,” they know exactly what they want and are more likely to buy.


iron curtain rods for sale in Ontario


With this in mind, it’s easy to see why marketers and business owners alike embrace long tail keywords as part of their search engine optimization strategy. When you combine the higher rankings due to lower competition and the buying behaviors of the audience at the right moment, it leads to better SEO results overall.


Higher Conversions

Since you’ve used long tail keywords to leverage less competition and capture your audience later in the buying cycle, you’re more likely to see higher conversion rates from your search rankings. Higher conversions drive more traffic to your website and blog content, which leads to a greater chance for sales.

Plus, if your marketing strategy includes pay-per-click (PPC) advertising in search engines, the combination of low competition and the purchase cycle also leads to a lower cost-per-click (CPC). A low CPC plus a high conversion rate equals a larger return on investment for your business.


 pay per click advertising on ipad


How to Find Long Tail Keywords

For the best search engine optimization results, you need to identify which long tail keywords to target. This process is known as keyword research. Instead of assuming what your audience searches for and blindly creating content around these keywords, you can use the following tactics.


Predictive Search

Go to Google, Bing, or DuckDuckGo and start searching. As you type, you’ll notice the search engine offers suggestions as to what you should search. This predictive search function provides you with insight into what users are searching for with relation to relevant keywords in your industry.

For example, if you begin to type “where to find fitness,” the following long tail keywords may appear:


You can use these predictive searches to target related long tail keywords within your SEO strategy.


Google Keyword Planner

Another popular keyword tool used by search engine marketers is Google Keyword Planner. This tool shows you the search volume, frequency, and other data related to specific keywords. Other keyword tools include:


long tail keyword search in ipad


How to Use Long Tail Keywords in Your SEO Strategy

Identifying long tail keywords and implementing them are two entirely different beasts. These keywords must be strategically placed throughout your website and content, in places such as:


And that’s only the half of it. Considering that 99% of the top ranked sites on the first page of search results used metadescriptions and 80% used H1 tags in their content, your long tail keywords will stand out to users searching for specific answers and/or content.

Your keywords must be properly woven into the content and back-end of your website, not placed haphazardly – see the previous example of “motorized blinds” and “curtain track systems.”


motorized blinds Prestige Decors


This is where the services of Wisevu’s seasoned SEO professionals are essential. At Wisevu our search engine optimization professionals have an in-depth knowledge of how to find, target, and leverage long tail keywords to generate the maximum return.

Ready to take advantage of all the benefits long tail keywords have to offer? Give the pros at Wisevu a call at (905) 267-3217 or fill out the form on our website.