A successful SEO strategy can help companies in the construction industry attract highly qualified prospects who are actively searching on Google and Bing for keywords related to your construction business. Here are a few key tips to ensure the SEO strategy for your business in the construction industry is a success.
In this article we share 5 expert SEO tips that you can implement for your business in the construction industry in order to significantly increase rankings and ROI.
If you'd like to speak with one of our SEO experts who specialize in the construction industry, you can reach us by requesting a free proposal.
What is SEO?
Search Engine Optimization (SEO) consists of various strategies designed to increase the rankings of your website in search results for keywords and phrases relevant to your construction business.
Using keywords strategically in your website's title tags, headers, and content is a quick and sure way to increase search engine traffic. Providing custom content that addresses topics of interest to potential customers can also be done on your website. It is also possible to streamline your website's navigation to make it easier for visitors to find the information they require and to contact you for help. These are some of the key factors that will result in quick SEO winds.
You can take advantage of all of these elements to boost your search engine rankings and increase the number of people who can locate and learn about your construction company.
Top 3 Benefits of SEO for Construction Companies
A strong digital presence and identity is essential in 21st-century marketing regardless of your business's industry or sector. SEO has been proven to be extremely successful for contractors and construction companies. The following are a few benefits SEO can bring to your construction company.
1. Higher rankings
The main benefit of SEO is that it helps you rank higher in search results for keywords and phrases related to your construction business.
This is very important, since pages that rank in the top three positions receive more than 50% of clicks! Moreover, search engine results that appear higher appear more credible.
As such, SEO is an excellent option if you want to increase your rankings and position your construction company as a trusted industry leader.
2. Increased awareness
The higher your website appears in search results, the more people will find your business, learn more about what you offer, and contact you.
People are also more likely to recommend your business to friends and family members who might need your services if they like what they see. People tend to trust recommendations from real people more than brand advertising, which makes word-of-mouth as well as word-of-mouse advertising extremely effective.
3. More qualified traffic
In addition to increasing the quality of the traffic to your website, SEO also ensures that more qualified individuals are visiting it.
As a result of SEO, you can reach people who are already searching online for specific services you provide, increasing the likelihood that they will convert and become customers. In this way, you can avoid wasting money trying to reach potential clients who will only consume your time and not convert into a well paying customer.
SEO can help you attract more qualified visitors to your website, increase sales, and improve revenue, while providing in-depth analytics to show exactly which campaigns are performing well and which ones are not.
5 SEO tips for Construction Companies
As mentioned above, SEO can have great benefits for any construction company that wishes to establish itself as a leader in the industry. Let's now look at five SEO tips you can implement today to help your construction/contracting company become an industry leader.
1. Start With Keyword Research
Keyword research is an essential component of successful SEO campaigns.
A great advantage of keyword research tools such as Ahrefs, SemRush, Moz, Google Keyword Planner and Answer the Public is that they are based on actual search data. They can also assist you in identifying the main keywords and phrases that people use to search online to find construction/contracting companies.
Once you or your SEO agency has identified the keywords that potential customers are searching for, you can incorporate them into your web pages and create custom content addressing the topics they are interested in.
In this way, you can enhance the visibility of your construction company in search results and give it an edge over your competitors.
2. Create Custom Content
When you have a list of keywords that may interest potential customers, you can start creating custom content to address their search terms.
Keeping your site current requires creating and publishing unique, useful content. This will establish your company as an industry leader in search engine's eyes.
If your website does not have a blog, you may want to consider adding one and keeping it up to date with industry information, helpful articles, and news from your organization.
You can use video and images along with articles and blog posts to give people an inside look at your construction business. This is a great way to engage site visitors and keep them on your site for longer periods of time.
Expert Tip: Creating separate landing pages for each keyword theme or keyword topic is an excellent way to outrank large competitors quickly and affordably. The key here is to conduct competitor analysis on search engines for each keyword parent topic in order to determine which pages should be built and which can be clustered into a single page.
3. Streamline your site’s navigation
It is also important to streamline your website's navigation so that visitors can find the information they need as quickly as possible.
You should ensure that the navigation on your website is both descriptive and concise. Including links to important pages on your homepage and a contact form will enable site visitors to contact you and your contractors easily. A clear call to action (CTA) is very important. Usually one to 2 CTA's is optimal.
Effective navigation can encourage visitors to remain on your site for longer periods, leading to a greater likelihood that they will contact you to find out more information and become a customer.
4. Optimize for local search
Your website should appear on the first page of search results for people in your area who are looking for the best construction companies/contractors.
With the help of local SEO, you can send more local traffic to your website and encourage potential customers to choose your construction company.
Adding location keywords in your page titles, headings, and content is one of the easiest ways to optimize your site for local search. Additionally, your business should be listed on Google Maps aka Google My Business, as well as on other reputable local listing sites, including Bing Places, Homestars, Yelp and many others. Wisevu specializes in local SEO, therefore if you would like us to build you listings on key construction industry directories please contact us to get a quote.
Optimizing your website for local search can lead to more people finding your construction company and eventually contacting you.
5. Optimize for mobile
Nearly 60% of all searches today are conducted on mobile devices. Therefore, if your site is not optimized for mobile search, you may miss valuable traffic and leads.
By optimizing your website for mobile devices, you ensure that it will look and perform well across various devices, including mobile phones and tablets. And it can prevent visitors from becoming frustrated when they can't find the information they need. This involves:
- making sure your website meets Google latest algorithm updates like Core Web Vitals
- ensuring your website is developed so it looks optimal on leading mobile, tablet, laptop and desktop screen sizes.
- ensuring your website is built for Google's Mobile first index - most websites are currently built for desktop and not mobile first indexing.
Are you looking for assistance with optimizing your website for mobile devices? If so, Wisevu provides responsive web development and re-development services to help you ensure your key web pages look optimal for your mobile prospects, and at the same time improving your websites search engine rankings.
Wisevu is one of Canada’s top SEO companies for construction companies
Wisevu is a leading search engine optimization agency in Toronto. We offer several custom SEO plans to choose from, so you can review your options and select the best one for your construction company. Our SEO packages are 100% transparent, so you will never wonder where your money is spent.
As a Wisevu partner/client, you can rest assured that you will be working with a company that has extensive experience since 2008, building SEO first websites for construction firms and optimizing the to rank at the top of the search engine search results.
Launch a custom construction SEO plan today!
Is your company ready to develop a custom SEO strategy that will help you reach more customers and increase revenue?
Please book a time today to speak with a Construction SEO strategist.
We look forward to hearing from you!