Wisevu CRO Process
At Wisevu we have been specializing in Website Conversion Copywriting, Website Design & SEO since 2008. This experience along with our team of best in class digital marketing experts allow us to offer premium Conversion Rate Optimization (CRO) very quickly and affordably.
Wisevu CRO Process
Our CRO Process consists of two sprints/components:
- Sprint 1. Conversion Rate Optimization Audit
- Sprint 2. Conversion Rate Optimization Implementation
Sprint 1: CRO Audit
Our 5 step CRO Audit Process allows our CRO experts to assess all the most important components of your website from a CRO perspective and devise an optimization plan in order to improve key areas that will deliver the fastest and most optimal conversion improvements.
1. Analytics audit
During this phase we analyze your current analytics setup as well as existing reports in order to identify areas of improvement. We also speak to key stakeholders in order to understand the target market in detail.
- Current conversion tracking analysis
- Behaviour flow reports analysis
- Average session duration per page
- Target market analysis
2. Content Audit
During this phase we analyze your content and devise a content CRO optimization plan:
- Content structure/organization
- Headlines
- CTA's
- Content tone and voice
- Offer Analysis
- Supplementary Content Analysis
- Video Script Analysis
3. Web Design UX/UI Audit
During this phase we analyze your pages from a UX/UI perspective and devise a Conversion Rate Optimization plan, including:
- Page Layout
- Colours
- Typography
- Navigation Architecture
- Images
- Videos
- Checkout Process
4. Technical audit
During this phase we conduct an in-depth analysis of your website code including:
- Website load speed
- Browser compatibility
- Device optimization
5. Off-Site CRO Audit
During this phase we analyze your main social media sites in order to ensure brand voice consistency.
- Brand consistency across social media
CRO Audit Document
We will provide you with a in-depth CRO Audit document highlighting all the factors that should be optimized/improved.
This document will include an action plan and actionable advice, that you can either have Wisevu implement, or you can implement yourself.
If you chose to have Wisevu implement CRO, 50% of the audit fee is deductible.
Sprint 2: CRO Implementation
During this sprint we implement all the suggestions from the detailed CRO Audit document.
1. Analytics Optimization
During this phase we will optimize/improve your conversion tracking - ensuring that all conversions are being recording correctly. We will also implement heat map and user behaviour recording which will provide us with key insights required to improve your web pages.
2. Content Optimization
During this phase our conversion copywriters will improve your content, ensuring your target market reads exactly what they want/need to hear.
3. Web Design UX/UI Optimization
During this phase we will implement web design and UX/UI conversion rate improvements. This phase involves re-designing entire or specific component of your money pages. This phase also involves running A/B testing.
4. Technical Website Optimization
During this phase we will optimize/improve your website speed, ensure the target pages look optimal on all the main browsers, as well as ensure the pages look optimal on mobile devices, tablets, laptops and desktop computers.
5. Off-Site Optimization
Finally we will implement brand improvements to your various social media websites including: Facebook, Instagram, LinkedIn, Youtube and Twitter. This will include overall brand image improvements such as cover photo, profile photo and description text improvements. This does not include auditing your posts.
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Full Stack CRO Team
We have a full team of specialists required to audit as well as implement highly impactful conversion rate optimizations. Our CRO experts include:
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Business/Marketing Experts: Best in Class Marketers & Business Professionals.
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Certified Analytics Experts: Experienced in leading Analytics platforms.
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Conversion Copywriters: Conversion focused copywriters.
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SEO Experts: A full stack team of technical On-Site SEO engineers and Off-Site Outreach/PR Experts.
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Web Designers: Our designers are artists guided by our senior CRO marketers to produce world class web designs.
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Responsive Website Developers: Our website coders ensure all pages are lightning fast, error free and look optimal on all browsers and devices.
Meet The Wisevu™ Team
Get to know the people that make it all possible, from our business strategists to our content developers, web designers, web developers, search engine and social media experts, and more.
Darko D.
Chief Executive Officer
Business Strategy & SEO Lead
Darko D.
Darko is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer science, search engine algorithm analysis, and business marketing. His passion is helping organizations that are involved in activities that contribute to the betterment of our communities and our planet succeed on the web.
Drazen D.
Chief Operating Officer
Business Strategy & Web Development Lead
Drazen D.
Drazen is a web dev business strategist responsible for overseeing the website development strategy and implementation for clients. As a team lead for Wisevu's web development, UI/UX and online reputation teams, Drazen is here to revolutionize digital marketing. "The revolution will be digitized;)"
Ilya C.
Software Automation Engineer
Integration Solutions Architect
Ilya C.
Experienced in software automation and system integrations, Ilya designs and implements seamless solutions, bridging diverse platforms. With deep technical acumen, Ilya ensures efficient and error-free data flow across various IT environments, optimizing business processes.
Vanessa B.
Content & Outreach Specialist
BSc Biology & Cosmetic Science
Vanessa B.
Vanessa is a Digital PR and Medical Content Editor. She has excellent research and communication skills and is able to personalize communications to individual journalists, bloggers and webmasters which results in top-quality online publications and backlinks.
Vanessa loves all things Content since she knows Content is King!
Ida F.
Outreach & Digital PR Manager
SEO Outreach & Digital PR
Ida F.
As a part of the Wisevu SEO outreach management team, Ida specializes in strategising, managing and overseeing the success of all digital outreach and link building campaigns. Ida loves utilizing cutting edge enterprise outreach software which helps her to oversee and automate many large outreach & Digital PR campaigns. Ida loves working with her team every day and ensuring projects are completed to the highest Wisevu standards, as well as to ensure her teammates are motivated and having fun doing their very important jobs.
Deana K.
Outreach & Digital PR Specialist
SEO Link Building
Deana K.
As a part of the Wisevu SEO outreach team, Deana specializes in implementing highly strategic digital outreach and link building campaigns which drive real SEO results. Deana loves using industry leading outreach software at Wisevu which help her to stay organized and to automate many of the time consuming responsibilities required when managing multiple outreach campaigns at once. Deana takes great pride in establishing some of the highest quality and most relevant backlinks in the industry for our valuable clients.
Michael V.
Team Manager
MBA in Communications
Michael V.
With a deep understanding of team management, Michael ensures teams operate at peak efficiency. His master's degree in communications has taught him to foster exceptional team cohesion and effective communication.
Francis I.
Digital PR Specialist
SEO & Outreach
Francis I.
Francis is a Digital PR and SEO specialist. He is an expert at using industry-leading outreach software in order to land clients in highly reputable online publications. Francis is really skilled at implementing world class Digital PR campaigns that result in rapid SEO ranking improvements.
Raj K.
SEO Project Manager
B. Com & MBA in Marketing
Raj K.
Raj is the lead SEO Project Manager at Wisevu, responsible for launching technical SEO campaigns as well as the overall performance of clients' SEO campaigns. He has a Master's degree in Marketing and is highly skilled in performing technical SEO audits as well as implementing and analyzing advanced analytics/conversion tracking.
Adrian A.
SEO Specialist
BSBA in Marketing
Adrian Araneta
Adrian is a results-oriented Google Analytics Certified SEO specialist who continuously strives to improve website performance and visibility. With a meticulous approach to optimization and a commitment to ongoing learning, he works diligently to deliver organic growth and help clients achieve their online goals.
Jay R.
SEO Specialist
BSBA in Marketing
Jay Raturi
Jay Raturi, the SEO Specialist brings expertise to strategic SEO campaigns. With a passion for enhancing online presence, this professional employs technical prowess and advanced analytics skills to optimize websites for peak performance.
Matthew A.
SEO Specialist
BSBA in Marketing
Matthew A.
Matthew is a passionate and highly experienced technical SEO specialist with meticulous attention to detail. He excels at optimizing all technical components of SEO and is dedicated to keeping them in peak condition. Matthew thrives on understanding the intricacies of ever-evolving SEO algorithms and implementing advanced tactics to ensure world-class, long-term results.
Anu B.
Paid Marketing Specialist
Social Media & Content Strategist
Anu B.
Anu is passionate about increasing the ROI for clients' paid marketing efforts. She is a T-shaped marketer who understands the nuances of digital marketing and has an extensive understanding of content, copy, and design. Her expertise is in Google and Bing paid Ads, Facebook and Instagram to name a few.
Hans J.
Junior SEO Specialist
BBA in Marketing
Hans J.
Hans is a result-driven SEO specialist with a proven track record of optimizing websites for search engines and driving organic traffic with a holistic SEO approach. He is proficient in in-depth semantic keyword research and ensures content is optimized for search intent and high traffic.
Barbara G.
Senior Conversion Copywriter
B.A. in Journalism
Barbara Gutierrez
Barbara is a content writer with over three years of experience. Her work has been published in international publications and has created case studies about institutional companies. She always writes with the audience in mind and believes that creating a copy that the audience can easily understand is her top priority.
Lafuma S.
Senior Conversion Copywriter
Master, English Language and Literature
Lafuma S.
Lafuma is a passionate copywriter with years of experience in the field of content marketing. She has always had a love for words and language. Lafuma enjoys writing content that speaks directly to the needs of the customer and as Einstein said, simplifying everything so it is as simple as possible but not any simpler.
Harvey T.
Senior Conversion Copywriter
B.A. in Mass Communication
Harvey T.
Harvey is a passionate writer who excels at connecting with diverse audiences, tailoring his writing to engage and drive results. He focuses on delivering clear, impactful content that informs, inspires, and motivates action, helping businesses succeed through the power of well-crafted words.
Aldrin S.
SEO Specialist
BS in Computer Science
Aldrin S.
Aldrin is a results-driven SEO specialist who utilizes in-depth research and data analysis to develop strategies focused on delivering measurable business results. He specializes in technical SEO and online authority development, ensuring that campaigns deliver long-term success.
Maria P.
Content Developer
Direct Response Copywriter
Maria P.
Maria is a content writer with a background in media communications, rooted in journalism. With a keen eye for detail, she writes compelling web copy for Wisevu's clients, helping them achieve their business goals through impactful and persuasive writing.
Jason S.
Senior UI/UX Designer
Branding and Web Graphics
Jason S.
Creative and detail-oriented UI/UX Designer passionate about crafting intuitive, user-centered digital experiences. Skilled in wireframing, prototyping, and creating visually compelling designs that enhance usability and engagement
Amber R.
Senior Website Designer
Branding and Web Graphics
Amber R.
Amber is a senior digital designer and illustrator with over a decade of experience. With a passion for aesthetics, detail and new trends, her work is known for its thoughtfulness, creativity and warmth. She believes that with kindness and a splash of design, we can engage fresh new narratives into the world.
Annica M.
Senior Website Designer
Branding and Web Graphics
Annica M.
Annica is a multimedia graphic designer, specializing in UX/UI website design. She is driven by a passion for art and technology, and their synergy in the modern day. Despite her youth, Annica demonstrates commitment to the pursuit of knowledge and innovation, always striving to expand her horizon and go beyond expectations.
Mark C.
Web Designer
Mark C.
Mark, a versatile and inventive graphic designer with over 8 years of professional expertise, excels in data visualization and creating brand-aligned designs. Renowned for his meticulous attention to detail, he consistently delivers projects on time.
Alejandro D.
Senior Graphic Designer
Graphic & Web Design
Alejandro D.
A graphic designer with more than 15 years of experience working with major brands such as City Bank, McDonalds, Telmex, and many more.
With extensive skills in design and communications, Ale is able to deliver results beyond expectations every time.
Ahmed R.
Senior Backend Developer
Web Developer
Ahmed R.
Ahmed is a seasoned Senior Backend Developer with over 5 years of experience in creating pixel-perfect and responsive websites. His skill set includes API integrations, WordPress Plugins, Theme development, PHP, and innovative approaches to deliver advanced website solutions for clients.
Areeb M.
Senior Website Developer
Front-End Web Developer
M Areeb
Proficient and creative front end developer with a strong history in website development and management. Expert in all aspects of website development, including CMS & eCommerce platforms. Skilled in creating engaging and interactive websites.
Ajanthan
Backend Developer
WP Plugin & Web development specialist
Ajanthan
AJ is a plugin specialist with over 5+ years of experience building pixel perfect responsive websites. His expertise includes API integrations, custom WordPress development, PHP and innovative ways to offer better website solutions to clients.
Khalid M.
Senior Web Developer
WordPress Developer
Khalid M.
Detail-oriented WordPress Developer skilled in the creation of custom themes. Highly trained in web and mobile development as well as UI/UX design. Skilled in all facets of WordPress, GitHub and frontend programming languages.
Karthik K.
Front-End Web Developer
Karthik K.
Karthik is a front end web developer. He is an accomplished programmer who enjoys using his skills to contribute to the Wisevu projects and bring measurable outputs.
Russell T.
Human Resource Administrator/Coordinator
Russell T.
Meet Russell, our Human Resource Administrator/Coordinator at Wisevu. She is dedicated to fostering a thriving workplace where all employees are happy and productive, while also ensuring that Wisevu is staffed with the most talented employees from across the globe.
I have been with Wisevu since 2011 and they are amazing, onset and they have the best customer service, I recommend them to all people who want to grow their business with search engine optimization and web development.
Outstanding results and customers service.! Wisevu, YOU have been a big part of our success for the last few years. Thank you Wisevu team!!
Worldclass. The team at WiseVu is always very responsive and competent, and they are capable of performing everything ranging from SEO & SEM to website design and development at the highest caliber around.
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