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Organizations using Google Ad Grants must:
Canada: Organizations must be registered as a
(i) Charity with the Canada Revenue Agency (CRA),
(ii) Nonprofit operating entity with tax exemption,
(iii) Federal nonprofit corporation
(iv) Provincial nonprofit.
USA: Organizations must be
(i) registered with the IRS as exempt from federal income tax under Section 501(c)(3) of the US Internal Revenue Code, or
(ii) a group exempt organization with proven affiliation to a central nonprofit that has 501c3 status
Currently not eligible organisations: Fiscally sponsored organizations that do not have their own 501(c)(3) status.
for the account to remain active & eligible even after being registered for ad grants
Minimum Click Through Rates on the campaigns need to be 5%. Achieve this by:
If your organization has a Google for Nonprofits account, you’re eligible for nonprofit-specific Google Workspace offers:
Organizations that qualify for Google Ad Grants are typically also eligible for the broader Google for Nonprofits program. Within this program, you can gain access to other tools and resources, including YouTube’s nonprofit program, which offers benefits like the ability to add a donation card to your videos. This doesn’t cover ad spend but can enhance your YouTube channel’s functionality.
While the grant does not cover YouTube video ads, you can use your Google Ad Grant for search ads that direct traffic to your organization’s YouTube channel or specific videos. For instance, if you have a new campaign video on YouTube, you can create search ads that lead users directly to that video.
As a YouTube Nonprofit Program partner, you can use these features designed for partners:
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