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Pay Per Click (PPC) Advertising Services Overview

With raising Pay Per Click costs it has never been more important to implement strategic PPC Campaigns which decrease costs and result in high conversion rates and ROI. Wisevu is highly experienced with Google AdWords and Google Analytics, as well as Bing and Yahoo PPC. This allow us to implement cost effective PPC campaigns, which do not waste any of our clients' hard earned money on irrelevant keywords, low quality score and invalid clicks.

What Exactly Is Pay Per Click Advertising?

Pay Per Click or PPC is an Advertising technique used on search engine such as Google, Bing and Yahoo. PPC advertisements are text ads placed alongside or above the search results. When a searcher clicks on the advertisement, the advertiser is charged a certain amount per click. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. Please refer to the image below for more details:

Pay Per Click Mississauga

Benefits Of Pay Per Click (PPC) Advertising

Pay only for results

PPC advertising is different from traditional forms of advertising. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your ad you won't pay a cent.

Relevance

Unlike traditional advertising where messages are broadcasted to a general audience, ads on Google, Bing and Yahoo are shown only to people who indicate an interest in a specific topic. This model of advertising is both effective and compelling since a business can advertise only to people who are looking for a specific product or service at a certain point in time.

Set your budget

The amount that you pay for your PPC campaign is entirely up to you - you set the daily budget and Google will never charge you more than that. Call us now for a free quote (905) 267-3217. 

Control over location

You have complete control over which geographic location you want to target. You can choose specific languages, countries, cities, and even postal codes.

Flexibility

PPC advertising allows you to start advertising quickly - your ad can show up on top of Google, Bing and Yahoo within one week. It allows unlimited changes, whenever you want, and you can target ads at specific times of the day.

Keyword Benefits

With PPC advertising advertisers have much more control and flexibility with regards to the keywords they want to target and the amount of keywords they want to rank for than they do with organic SEO. PPC advertising also provides highly accurate statistics that identify the most profitable keyword phrases, and as a result allowing an accurate implementation of organic SEO.

Reach

Google AdWords allows you to access an estimated 80% of Internet users worldwide. With Google AdWords' PPC advertising system you also have the option to advertise on The Google Content Network which is the largest online network of websites in the world. The Google Content Network includes websites such as YouTube.com, TorontoSun.com and other quality websites like CNN.com.

To learn more about the Google Content Network click Google Content Network.

Re-Marketing

Remarketing is one of Google's latest inventions which allows businesses to show ads to users who've previously visited their website as they browse websites that are part of the Google Content Network. To learn more about Re-Marketing click: Remarketing

Mobile & Desktop specific Targeting

Users of mobile devices act differently than users of desktop computers. Mobile users are on the go and need location specific product and services. PPC allows us to show different ads to users of mobile devices than those using desktop computers. With mobile device usage increasing at an unprecedented rate, it has never been more important to target this on-the-go demographic with effective mobile advertising techniques.

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