Natural Search Engine Advertising (SEO)

What is Natural Search Engine Optimization (SEO)

Please refer to the picture below in order to understand the following demonstration about search engine optimization.
If you are interested in advertising your business in the green area of the picture you come to the right page. If on the other hand you are interested in advertising your business in the red area - also known as Pay Per Click Advertising please click the following link: PPC Advertising.

How it Works
When internet searchers want to find something on the internet they go to one of the three most popular search engines in the world - Google, Yahoo or MSN.
They then enter the name of the products or services that they want to find, or in other words they enter keyword phrases that they are interested in.
Lets assume that Stan (a soccer player) is interested in purchasing Soccer Shoes. He would go to Google and type several possible keyword phrases, for example he might search for: “soccer shoes”, “soccer cleats”, “soccer boots”, soccer footware”, new soccer cleats”, or “cheap soccer cleats”. When he clicks the search button thousands of website ads are displayed, and according to statistics Stan will most likely not look past the second page of Google. Our job is to identify the most relevant and popular keyword phrases that people are searching for, and display your ad on the first two pages of Google when someone searches for those keyword phrases.

What We Do
In order to see your ads in the green area of the picture above we must do two important things:

1. On-Page Optimization - We must make many changes to the way your website is structured. This includes changing html code, writing SEO friendly content, and installing an SEO friendly link structure, just to name a few.

2. Off-Page Optimization - We must conduct advanced research in order to understand what our competitors are doing to be listed on the first two pages of Google Yahoo and MSN. We will then implement an efective link building strategy which will drasticly increase our ranking.

The Cost
The cost of SEO is based upon two things:

1. The competitiveness of the keyword phrase.

2. The amount of keyword phrases that you want to rank for.

Since some keyword phrases are more competitive than others the price of every keyword phrase depends on how many other websites are competing for it. For example, the term "drapery store" is much more competitive than the term "custom draperies in Toronto". In order to give you an accurate quote, we would first have to research the various phrases that you are interested in.
We would select the best and most searched for keyword phrases and we would send you a quote of how much the setup fee is and how much the monthly fee is per keyword.
To get an accurate quote for your desired keyword phrases please call us at (905) 267-3217.

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