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Pay per click or PPC is an advertising technique used on search engines such as Google and Yahoo. Pay Per Click advertisements are text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. The advertiser only pays when a user actually clicks on an ad to visit the advertiser's website. To see a clear example of how PPC works click: Pay Per Click Demonstration.
To read about our Pay Per Click pricing please click Pay Per Click Costs.
Before starting your Pay Per Click campaign we will sit with you and explain everything that is involved. After the appointment you will fully understand Pay Per Click advertising. Call (905) 267-3217 today to book an appointment or to talk to us about our Pay Per Click Advertising services.
Pay Per Click Setup Includes:
Consultation, goal planning, & strategy session
Extensive keyword, ad copy & competitive PPC research
Opening and setting up your Google Awards search engine management account
Campaign, ad title and description creation, split test ad setup and ad scheduling
Landing page setup and optimization
Bidding for position on your selected keyword phrases
Ensure ads are approved by search engines
Setup a customized PPC report template
Install Google Analytics, which helps measure ROI of your campaign
Install Google Conversion Tracking
Maintaining high website ranking while staying within your pay per click advertising monthly budget
Monthly Management Includes:
Monitoring impressions, clicks, CTR, and conversions.
Monitoring and preventing click fraud activity.
Refining and testing creative ads to establish the best performing ads with the highest click through rates.
Bid management which ensures that your ad is positioned well in the search results and your ranking does not drop.
Monthly reporting and consultations. |
