Sending email is much cheaper than most other forms of advertising. It is 20 times more cost effective than direct mail, and can cost as little as a fraction of a penny per email. Emails are targeted at specific prospects and are direct.
According to DoubleClick’s “Sixth Annual Consumer Email Study” 90 percent of consumers go online to send and receive email several times a day. Therefore, by sending an email directly to specific prospects we are almost guaranteed that these prospects will at least read the “Subject line” and “From Line” of the email.
Consumers welcome email if it is relevant and of value. In a recent survey, 45 percent of consumers indicated that email is a "great way" for companies to stay in touch with their customers. Email marketing is immediate; it is sent and received instantly, and the prospect will most likely read it or delete within 48 hours.
Another advantage of email marketing is that it is easy. All we have to do is write an effective email, and we have to acquire a list of email addresses and send the emails to everyone on that list. This is what we specialize in. We have the knowledge and experience to design effective emails that will catch the attention of your prospects and make them read your message.
There are two ways to use email to benefit your business:
1. Customer Relationship Management: Email marketing is an effective and efficient way to keep in touch with your existing customers. Instead of wasting money to print and send letters or flyers to their addresses, emails cost less than a penny and are much quicker than mail. You can use email to inform your current customers of sales promotions and special events, you can even send them coupons which they can print and bring to the store to get a discount.
2. Acquire New Customers: Email marketing is a very affordable and effective way to acquire new clients. We can teach you many creative ways of how to do it. Give us a call to book an appointment for our e-mail marketing consultation.
We also offer the most affordable and professional website design Mississauga.
Email List
Email Point is like no other email list provider you will find on the internet. All of our email lists are compiled and updated from the previous week making them the freshest lists available to date.
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